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Industry Landscape
The data security software industry is experiencing rapid growth, driven by increasing cyber threats, stringent data privacy regulations (e.g., GDPR, CCPA), and the widespread adoption of cloud technologies and Generative AI. Organizations prioritize unified platforms for data protection, insider risk management, and automated compliance, leading to a strong demand for advanced DLP, DSPM, and DDR solutions. Innovation in AI-driven security and real-time risk adaptive protection is key.
Total Assets Under Management (AUM)
Cybersecurity Market Size in United States
~Approximately 72.8 billion USD in 2023
(13.8% CAGR)
- Driven by increasing cyberattacks and data breaches.
- Growing adoption of cloud-based security solutions.
- Compliance with evolving data privacy regulations.
Total Addressable Market
72.8 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Driven Risk Adaptive Protection
Utilizing advanced AI and machine learning to continuously assess risk and dynamically adjust security policies in real-time, moving beyond static rules.
Data Security Posture Management (DSPM)
Automating the discovery, classification, and remediation of data security risks across diverse, distributed data environments including multi-cloud and SaaS.
Generative AI Security
Developing security solutions specifically designed to protect data used by and generated by Gen AI models, and to secure the interaction with Gen AI tools.
Impactful Policy Frameworks
NIST AI Risk Management Framework (AI RMF) 1.0 (2023)
The National Institute of Standards and Technology (NIST) released a framework designed to help organizations manage the risks associated with artificial intelligence, providing a structured approach for AI developers and users.
This framework impacts Forcepoint by encouraging the integration of responsible AI principles into their product development and requiring customers to seek solutions that help manage AI-related data risks, driving demand for Forcepoint's Gen AI security features.
California Privacy Rights Act (CPRA) (Effective 2023)
The CPRA significantly amends and expands the California Consumer Privacy Act (CCPA), establishing the California Privacy Protection Agency (CPPA) and adding new consumer rights such as the right to correct inaccurate personal information and the right to limit the use and disclosure of sensitive personal information.
The CPRA increases the complexity of data privacy compliance for businesses operating in California, driving demand for Forcepoint's data classification, DSPM, and DLP solutions to ensure proper handling of sensitive data and enable timely responses to data subject requests.
SEC Cybersecurity Rules for Public Companies (Effective 2023)
The U.S. Securities and Exchange Commission (SEC) adopted new rules requiring public companies to disclose material cybersecurity incidents within four business days and to periodically disclose their cybersecurity risk management, strategy, and governance.
These SEC rules compel public companies, a key target segment for Forcepoint, to enhance their data security posture and incident response capabilities, directly increasing the need for Forcepoint's DDR and unified data security platforms for improved visibility and reporting.
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