Top Marketing Strategies for Foody

Foody User Persona

Name:

Aram

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Information Technology

Education :

Bachelor's degree, Computer Science

Preferred platforms

GOALS

• Find quick and healthy lunch options near his office to maintain a balanced diet despite his busy schedule
• Discover and try new restaurants offering diverse cuisines for occasional team lunches or dinners with friends
• Order food easily and track deliveries seamlessly for a hassle-free experience after a long workday

Frustrations

• Limited healthy food choices on delivery platforms that often consist of unhealthy fast food
• Difficulty finding restaurants offering diverse cuisines and dietary options in his area
• Long waiting times and unreliable delivery services that make planning meals unpredictable

Name:

Lilit

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Master's degree, Business Administration

Preferred platforms

GOALS

• Order fresh and healthy ingredients or pre-prepared meals for convenient weeknight dinners after work
• Explore new recipes and culinary experiences to share with her family and friends
• Support local businesses and restaurants offering high-quality food and sustainable practices

Frustrations

• Lack of time for grocery shopping and cooking elaborate meals due to her demanding job and family life
• Difficulty finding healthy and tasty meal options that cater to her family's diverse preferences
• Limited availability of sustainable and ethically sourced food options on delivery platforms

Name:

Hayk

Age :

22

Gender :

Male

Occupation :

University Student

Industry :

N/A

Education :

Bachelor's degree (in progress), Economics

Preferred platforms

GOALS

• Order affordable and tasty meals delivered to his university campus or shared apartment
• Find discounts and promotions to save money on food expenses as a student
• Explore trendy food spots and enjoy social dining experiences with friends

Frustrations

• Limited budget for eating out or ordering food frequently as a student
• Lack of variety and appealing food options available near his university or within a student-friendly price range
• Inconsistent quality and portion sizes from restaurants offering cheap food options

Foody Geographic and Demographic Insights

Geographic Insights: Foody's primary market is Armenia, capturing an estimated 95% of its user base. Russia, US, France, and Germany constitute minor markets with limited user engagement.

Demographic Insights: Foody's target audience consists of a balanced mix of males and females, with the largest age group being 25-34, followed by 18-24 and 35-44.

Foody Socio-economic Profile

Household and Income Insights: Foody's users are primarily from households of 2 and 3-4 members, suggesting a mix of young professionals and families. The income distribution leans towards medium and low, reflecting the affordability factor.

Educational and Employment Insights: Foody's user base is primarily employed full-time or students, with a majority holding university or college degrees, implying a tech-savvy demographic.

Foody Behavioral Insights

Interest-Based Insights: Users show interest in food, technology, local events, and health and fitness, aligning with Foody's offerings and target demographic.

Technology and Social Media Usage: Users are active on YouTube, Instagram, and Facebook and primarily use Android devices, indicating a preference for mobile experiences.

Foody Top Competitors