XO's target audience encompasses a broad spectrum of affluent travelers and businesses. This includes corporate entities that require efficient and flexible transportation for their executives, allowing them to maximize productivity while traveling. High-net-worth individuals and families seeking luxury leisure travel, particularly for vacations, special events, or family gatherings, also form a significant part of the target audience. The service caters to individuals who might typically own or fractional ownership in private jets but are seeking more flexible or asset-light options. It also appeals to those who previously relied on first-class commercial travel but are now seeking an elevated, private, and more efficient alternative. The 'shared flights' option specifically targets individuals or small groups looking for a more accessible entry point into private aviation without compromising on luxury or efficiency, potentially appealing to those who might otherwise consider business class on commercial airlines but desire the private jet experience at a more competitive price point. Geographically, the audience would be concentrated in major global financial centers and luxury travel hubs.