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Executive Summary
Fixated Events is an event company that hosts masterminds, meetups, and expos centered around real estate investing and personal growth. They offer immersive experiences featuring expert speakers, networking opportunities, and practical workshops. They emphasize community building and support charitable causes.
Industries
Major Markets
United States
Canada
United KingdomFixated Events Top Products
Brand Positioning
Customer Sentiments
Fixated Events Key Value Propositions
Fixated Events SWOT Analysis
Strengths
Strong community focus.
Experienced speakers and practical workshops.
Incorporation of charitable giving.
Weaknesses
Potential reliance on the Austin, Texas market.
Limited information on pricing and event packages.
Relatively new company, potentially lacking brand recognition.
Opportunities
Expand event offerings to new locations.
Develop online courses and digital resources.
Partner with established real estate businesses.
Threats
Competition from larger, established event companies.
Economic downturns impacting real estate investment.
Changing market trends in the real estate industry.
Fixated Events operates in the real estate, events, and personal development industries. They specialize in events focused on real estate investing education and networking, while also promoting personal growth and community building.
Market Growth Stage
Pace of Market Growth
Fixated Events Target Audience
Geographic Insights
Fixated Events' target audience is primarily located in the United States, which accounts for a significant majority of their market. Canada, the United Kingdom, Australia, and Germany make up smaller portions of their international audience.
Top Countries
United States
90% market share
Canada
3% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
0.5% market share
Fixated Events Audience Segments
Fixated Events targets real estate investors, entrepreneurs, and individuals seeking personal and professional growth. They focus on those interested in real estate investing strategies, wealth building, and networking opportunities. Their events cater to both aspiring and experienced individuals in the field.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Fixated Events
Personalized User Onboarding
This strategy focuses on creating a tailored onboarding experience for new attendees, showcasing the value of Fixated Events and building a strong sense of community. By providing relevant information and resources, it helps attendees quickly feel engaged and connected to the platform.
Learn moreLeveraged Reciprocity
This strategy involves offering valuable content and resources in exchange for attendees' email addresses, fostering a mutually beneficial relationship. It builds trust and allows Fixated Events to nurture leads, ultimately leading to increased event registrations.
Learn moreInteractive ROI Calculator
This strategy helps potential attendees understand the tangible benefits of attending Fixated Events by providing a tool that quantifies the potential return on their investment. This demonstrates the value proposition and encourages attendees to take the next step toward registration.
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