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Flodesk is an email marketing and e-commerce platform designed for small businesses. It offers unlimited emails, customizable templates, advanced segmentation, and seamless integration with e-commerce features like sales pages and checkout options. They distinguish themselves by offering a flat subscription fee and not charging platform fees on transactions.
Company : Flodesk
Industry : Email MarketingE-commerceMarketing Automation
Flodesk Key Value propositions
Flodesk Latest news
Flodesk
Flodesk makes simple, intuitive software tools to help you grow your business. Try it free for 30 days—no credit card required.
New Recipe Book + More Delicious News! | Flodesk
Beginners and experts use Flodesk to grow their business. Design emails and forms that look great on any device. Try it free.
Major email compliance changes: Steps to take by February 2024
Dec 15, 2023 ... Note: If you are using a free email address on Flodesk to send emails, regardless of your list size, you will need to obtain a custom domain and ...
Common reasons emails may land in the spam folder | Flodesk Help ...
After you send out an email in Flodesk, you can track how your recipients engage with it. On your Emails dashboard, hover over the sent email's card and click ...
Flodesk SWOT Analysis
Strengths
User-friendly interface with a focus on designFlat-rate pricing model suitable for small businessesStrong visual content and brand aesthetic
Weaknesses
Limited advanced features compared to competitorsReliance on a subscription-only model, no freemium optionRelatively new player in a competitive market
Opportunities
Expand into offering more advanced automation and e-commerce featuresStrategic partnerships with complementary businesses targeting small businessesGrow brand awareness through content marketing and social media engagement
Threats
Competition from established email marketing giants with extensive featuresEconomic downturn impacting small business spending on marketingChanges in data privacy regulations affecting email marketing practices
Top Marketing Strategies for Flodesk
Flodesk User Persona
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Preferred platforms
GOALS
Frustrations
Flodesk Geographic and Demographic Insights
Geographic Insights: Flodesk's primary market is the United States, followed by Canada, indicating a strong North American focus. The platform also shows presence in English-speaking countries like the UK and Australia.
Top Countries
United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
India
5%
Demographic Insights: Flodesk's user base skews towards women aged 25-44, reflecting the platform's popularity among female entrepreneurs and small business owners.
Age Distribution
Gender Distribution
Flodesk Socio-economic Profile
Household and Income Insights: Flodesk users typically belong to households of 2-4 people with medium income levels, suggesting they are established small business owners or freelancers.
Educational and Employment Insights: The majority of Flodesk users are Business Owners or employed full-time, with a high proportion having University or College-level education.
Households Size
Income Distribution
Education Level
Employment Status
Flodesk Behavioral Insights
Interest-Based Insights: Flodesk users are interested in entrepreneurship, marketing, small business, design, technology, e-commerce, and freelancing.
Technology and Social Media Usage: Users favor Instagram, YouTube, and Facebook. While desktop usage is notable, mobile engagement is significant, indicating a preference for accessing content on the go.
Interests
Device Breakdown
Social Media Usage
Flodesk Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Mailchimp | 45% | Email Marketing, Marketing Automation, Small Business |
| ConvertKit | 25% | Email Marketing, Creator Economy, Audience Growth |
| MailerLite | 15% | Email Marketing, Small Business, Affordable Pricing |
