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Flodesk Target Audience
Flodesk's target audience encompasses a broad range of small to medium-sized businesses and individuals who require simplified, visually appealing email marketing and sales page solutions. This includes creative professionals such as photographers, designers, artists, and crafters; service-based businesses like coaches, consultants, and independent educators; and product-based businesses, particularly those selling digital or physical goods online through platforms like Etsy, Shopify, or their own websites. The audience likely consists of those who are growing their online presence, building an email list, and looking to convert subscribers into customers without needing extensive technical knowledge or a large marketing team. They value branding, beautiful visuals, and efficiency in their marketing efforts.
User Segments
Age: 28
Gender: Female
Occupation: Independent Artist & Designer
Education: Associate Degree, Graphic Design
Age: 32
Gender: Male
Occupation: Self-Employed Photographer
Education: Bachelor's Degree, Fine Arts
Age: 26
Gender: Female
Occupation: Etsy Shop Owner & Crafter
Education: Associate Degree, Business Administration
Lena, The Visual Artist
Goals
- To grow her online art sales and commissions
- To establish a strong, recognizable personal brand identity
- To efficiently manage client communications and project deadlines.
Pain Points
- Struggling to make her marketing efforts look professional without extensive technical skills
- Limited budget for expensive design software or marketing agencies
- Time-consuming process of creating visually appealing email campaigns and sales pages.
Flodesk Geographic Distribution
Flodesk's primary market is North America, particularly the US and Canada, with a notable presence in other English-speaking countries like the UK and Australia.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are likely small households (1-2 people), with a majority in the medium-income bracket, aligning with solo-preneur businesses.
Employment Status
Income Distribution
Education Level
Flodesk Behavior Analysis
Behavior Profile
Device Breakdown
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