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FlipTurn Inc. Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Marketing Director

Education: Master's Degree, Marketing

Age: 48

Gender: Male

Occupation: Head of Marketing

Education: Master's Degree, Business Administration

Age: 38

Gender: Female

Occupation: Sales & PR Director

Education: Bachelor's Degree, Communications

Eleanor Vance

Eleanor Vance

Age: 42
Gender: Female
Occupation: Marketing Director
Education: Master's Degree, Marketing
Industry: Entertainment
Channels: LinkedInYouTubeInstagram

Goals

  • To significantly increase brand visibility and consumer engagement for upcoming film releases through innovative experiential campaigns
  • To deliver measurable ROI on marketing spend by optimizing campaign reach and impact
  • To foster strong relationships with key stakeholders and agencies to ensure flawless execution of large-scale events.

Pain Points

  • Difficulty in accurately measuring the offline impact of experiential campaigns and connecting it to online buzz
  • Limited internal resources to manage multi-market activations simultaneously
  • Pressure to continuously innovate and create 'viral' moments in a saturated market.

FlipTurn Inc. Geographic Distribution

FlipTurn Inc. primarily operates in the US, with significant presence in major cities like LA and NY. They also have a minor international reach in Canada, UK, Australia, and Germany.

Top Countries

United States flag

United States

95%
Canada flag

Canada

2%
United Kingdom flag

United Kingdom

1%
Australia flag

Australia

1%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are high-income professionals, likely living in 2-4 person households. They have budgets for large-scale experiential marketing and seek high-quality services.

Employment Status

Income Distribution

Education Level

FlipTurn Inc. Behavior Analysis

Behavior Profile

Business Networking
Marketing Trends
Event Management
Brand Strategy
Content Creation
Technology Innovation
Entertainment News
Consumer Engagement
Online Engagement
Social Media Shareability
LinkedIn Usage
YouTube Engagement
Instagram Engagement
Desktop Device Use
Seeking Innovation
Problem Solving
Information Seeking
Collaborative Focus
Data Analysis
Strategic Planning

Device Breakdown

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