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Executive Summary
FlipTurn is an event production and marketing agency that specializes in creating immersive and engaging experiences to promote entertainment properties. They offer a range of services including event production, national mobile tours, large-scale installations, PR stunts, talent management, and influencer events. Their portfolio includes projects for major film releases such as 'The Conjuring', 'Mortal Kombat', 'Bohemian Rhapsody', and 'Avengers'.
Industries
Major Markets
United States
Canada
United KingdomFlipTurn Top Products
Brand Positioning
Customer Sentiments
FlipTurn Key Value Propositions
FlipTurn SWOT Analysis
Strengths
Strong creative capabilities
Experienced team with industry connections
Proven track record with major film releases
Weaknesses
Potential reliance on the entertainment industry
Scalability challenges during peak seasons
Dependence on social media trends
Opportunities
Expanding into new entertainment sectors (e.g., streaming services)
Developing interactive virtual experiences
Leveraging data analytics to refine targeting and ROI measurement
Threats
Economic downturns impacting entertainment budgets
Increased competition in the experiential marketing space
Shifting consumer preferences and emerging technologies
FlipTurn operates within the entertainment industry, specifically in the realm of experiential marketing and event production for film and television properties.
Market Growth Stage
Pace of Market Growth
FlipTurn Target Audience
Geographic Insights
FlipTurn's primary target market is the United States, which accounts for a significant majority of its users. Canada represents a smaller but notable market, followed by the United Kingdom, Australia, and Mexico.
Top Countries
United States
90% market share
Canada
5% market share
United Kingdom
1.5% market share
Australia
1.5% market share
Mexico
1% market share
FlipTurn Audience Segments
FlipTurn targets businesses in the entertainment industry, particularly film studios like Warner Bros and HBO Max, seeking to promote their new releases. They focus on creating immersive and engaging experiences, often targeting specific demographics like male college students for 'Mortal Kombat' or families for 'Onward'. Their strategies utilize social media engagement, influencer marketing, and unique event activations to generate buzz and word-of-mouth marketing.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor FlipTurn
Leveraged Reciprocity
This strategy uses the principle of reciprocity to encourage engagement and positive word-of-mouth marketing. By offering valuable content, experiences, or exclusive access, FlipTurn can build goodwill and encourage customers to reciprocate by sharing their experiences and recommending the brand.
Learn moreInteractive Exit-Intent Quiz
This engaging strategy captures leads and generates interest by offering a fun and interactive quiz that pops up when a visitor is about to leave. It allows FlipTurn to collect valuable data about the visitor's preferences and interests, ultimately leading to better targeting and conversion.
Learn morePersonalized User Onboarding
By offering a personalized onboarding experience, FlipTurn can guide new clients through their services, educate them about the value proposition, and ultimately increase engagement and retention. This strategy ensures a smooth and positive experience for new users, encouraging them to become active customers.
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