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FlipTurn is an event production and marketing agency that specializes in creating immersive and engaging experiences to promote entertainment properties. They offer a range of services including event production, national mobile tours, large-scale installations, PR stunts, talent management, and influencer events. Their portfolio includes projects for major film releases such as 'The Conjuring', 'Mortal Kombat', 'Bohemian Rhapsody', and 'Avengers'.
Company : FlipTurn
Industry : Experiential MarketingEvent ProductionEntertainment Marketing
FlipTurn Key Value propositions
FlipTurn Latest news
Flipturn | LinkedIn
Aug 27, 2023 ... Flipturn. Software Development. New York City, New York 1,226 followers. The unified control center for EV fleet and charger operations.
Flipturn | Home
The fastest-moving platform for EV fleet and charger management.
Flipturn, Inc.
Based in NYC and LA, Flipturn counts major companies such as Swift Transportation, Zeem Solutions, and Forum Mobility as its customers. Solutions By Flipturn, ...
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New York, New York, 2990. 24, Avatar of sbc100 ... Https://cpp.al · FalcoVinnie, Los Angeles, CA. 790 ... Flipturn, Inc. No Twitter Username, Los Angeles, 12. 646 ...
FlipTurn SWOT Analysis
Strengths
Strong creative capabilitiesExperienced team with industry connectionsProven track record with major film releases
Weaknesses
Potential reliance on the entertainment industryScalability challenges during peak seasonsDependence on social media trends
Opportunities
Expanding into new entertainment sectors (e.g., streaming services)Developing interactive virtual experiencesLeveraging data analytics to refine targeting and ROI measurement
Threats
Economic downturns impacting entertainment budgetsIncreased competition in the experiential marketing spaceShifting consumer preferences and emerging technologies
Top Marketing Strategies for FlipTurn
Leveraged Reciprocity
This strategy uses the principle of reciprocity to encourage engagement and positive word-of-mouth marketing. By offering valuable content, experiences, or exclusive access, FlipTurn can build goodwill and encourage customers to reciprocate by sharing their experiences and recommending the brand.
Interactive Exit-Intent Quiz
This engaging strategy captures leads and generates interest by offering a fun and interactive quiz that pops up when a visitor is about to leave. It allows FlipTurn to collect valuable data about the visitor's preferences and interests, ultimately leading to better targeting and conversion.
Personalized User Onboarding
By offering a personalized onboarding experience, FlipTurn can guide new clients through their services, educate them about the value proposition, and ultimately increase engagement and retention. This strategy ensures a smooth and positive experience for new users, encouraging them to become active customers.
FlipTurn User Persona
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FlipTurn Geographic and Demographic Insights
Geographic Insights: FlipTurn's primary target market is the United States, which accounts for a significant majority of its users. Canada represents a smaller but notable market, followed by the United Kingdom, Australia, and Mexico.
Top Countries
United States
90%
Canada
5%
United Kingdom
1.5%
Australia
1.5%
Mexico
1%
Demographic Insights: FlipTurn's target audience leans towards a younger demographic, with the 18-34 age group being most engaged. The gender distribution is balanced, indicating equal appeal among males and females.
Age Distribution
Gender Distribution
FlipTurn Socio-economic Profile
Household and Income Insights: FlipTurn's target market typically comprises individuals from households of 2-4 members with predominantly medium income levels, reflecting a broad appeal across different socioeconomic groups.
Educational and Employment Insights: FlipTurn's user base largely consists of students and full-time employed individuals with university or college-level education, highlighting a tech-savvy and engaged audience.
Households Size
Income Distribution
Education Level
Employment Status
FlipTurn Behavioral Insights
Interest-Based Insights: FlipTurn's target audience is interested in entertainment, encompassing movies, TV shows, gaming, music, and pop culture, suggesting a strong affinity for leisure and entertainment.
Technology and Social Media Usage: FlipTurn's target audience primarily uses YouTube, Instagram, and TikTok. They are active on social media and comfortable across various devices, although mobile usage is predominant.
Interests
Device Breakdown
Social Media Usage
FlipTurn Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| NVE Experience Agency | 35% | Experiential Marketing, Live Events, Brand Activations |
| Jack Morton Worldwide | 30% | Experiential Marketing, Brand Experience, Integrated Campaigns |
| George P. Johnson Experience Marketing | 25% | Experiential Marketing, Event Production, Digital Engagement |
