Fiskl : Market and Competitor Analysis

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vgsi.com

www.fissionlabs.com

Fiskl is a global, AI-powered accounting software company. They provide an all-in-one platform for small businesses to manage their finances, including invoicing, payments, banking, and accounting. Fiskl differentiates itself through its multi-currency support, AI-driven automation, and integrations with platforms like Stripe, Revolut Business, and Chase.

Company : Fiskl

Industry : Financial TechnologyAccounting SoftwareSmall Business Solutions

Major Markets

United States

United Kingdom

Canada

Key Competitors

Zoho Books

FreshBooks

Xero

Fiskl Key Value propositions

Automation

Global Reach

Integrations

Affordability

Fiskl Latest news

Fiskl - The modern AI-automated global accounting

AI-powered multi-currency accounting plus invoicing, payments, automated sync with 21k banks worldwide, tax tracking and more.

Fiskl on LinkedIn: Using the Summer to Plan for Future Financial ...

Jul 18, 2023 ... Breaking News: Fiskl has been named to Fast Company's Next Big Things in Tech 2023 list! ... Ideal for entrepreneurs and business leaders, Fiskl ...

Fiskl blog - Grow your Business - Strategies and Effective Practices

As we embark on a new year, setting clear financial goals is pivotal for the success of small businesses, entrepreneurs, and founders. Navigating the ...

Fiskl on LinkedIn: #lastchance #votenow #votefiskl #europasawards

Oct 28, 2023 ... ... https://is.gd ... Breaking News: Fiskl has been named to Fast Company's Next Big Things in Tech 2023 list! ... Embrace the change with Fiskl: ...

Fiskl SWOT Analysis

Strengths

AI-powered automation for efficiency.Multi-currency support for global businesses.Integrations with popular platforms.

Weaknesses

Relatively new entrant in a competitive market.Limited brand awareness compared to established players.Pricing information not readily available.

Opportunities

Expand market share through strategic partnerships.Target niche markets with specialized features.Leverage AI for enhanced financial insights and analytics.

Threats

Competition from well-established accounting software providers.Rapid technological advancements requiring continuous innovation.Economic downturns potentially impacting SMB spending.

Top Marketing Strategies for Fiskl

Leverage User-Generated Content (UGC)

Encourage Fiskl users to share their positive experiences through testimonials, case studies, or social media posts. This will build trust and credibility among potential customers, demonstrating the real-world benefits of Fiskl's platform.

Personalized User Onboarding

Create a tailored onboarding experience based on user industry, business size, or specific needs. This will help new users quickly understand Fiskl's value proposition and maximize their chances of successfully implementing the software.

In-depth Buyer's Guide Creation

Develop a comprehensive guide addressing the challenges faced by Fiskl's target audience, such as managing multi-currency transactions or automating accounting tasks. Position Fiskl as the solution by showcasing its features and benefits within the guide.

Apply these strategies to your business with just one-click at Waxwing.ai

Fiskl User Persona

Name:

Sarah Jones

Age :

32

Gender :

Female

Occupation :

Freelance Graphic Designer

Industry :

Creative and Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

Achieve consistent monthly recurring revenue to ensure financial stability and plan for the future
Streamline her invoicing and payment process to get paid faster by clients and avoid payment delays
Optimize her business finances to maximize tax deductions and increase her take-home pay

Frustrations

Chasing late payments from clients, which disrupts her cash flow and creates financial anxiety
Managing her business finances manually in spreadsheets, which is time-consuming and prone to errors
Understanding complex tax regulations for freelancers and ensuring compliance, which feels overwhelming and stressful

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

E-commerce Store Owner

Industry :

E-commerce and Retail

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Scale his e-commerce business by expanding into new international markets and selling to global customers
Accurately track sales, expenses, and inventory across multiple currencies and sales channels
Gain a comprehensive view of his business financials to make data-driven decisions for growth

Frustrations

Dealing with the complexities of managing finances across different currencies and exchange rates
Reconciling transactions and tracking inventory across multiple online platforms and payment gateways
Finding an affordable accounting solution that can accommodate his growing business needs and international operations

Name:

Maria Garcia

Age :

40

Gender :

Female

Occupation :

Owner, Marketing Consultancy

Industry :

Marketing and Advertising

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

Secure larger, higher-paying clients to grow her consultancy and increase revenue
Effectively manage her team's billable hours and project budgets to ensure profitability
Automate her financial reporting to gain real-time insights into her business performance and make informed decisions

Frustrations

Manually tracking employee time and reconciling it with project budgets, which is tedious and time-consuming
Generating accurate and timely financial reports to monitor key performance indicators and track progress towards goals
Juggling multiple software subscriptions for different financial tasks, leading to inefficiency and integration issues

Fiskl Geographic and Demographic Insights

Geographic Insights: Fiskl's top markets are English-speaking countries with strong economies, indicating a preference for their solutions.

Top Countries

United States
30%
United Kingdom
10%
Canada
8%
Australia
7%
India
5%

Demographic Insights: Fiskl's user base skews towards millennials (25-44), reflecting the entrepreneurial spirit of this generation. Men slightly outnumber women.

Age Distribution

Gender Distribution

Fiskl Socio-economic Profile

Household and Income Insights: Fiskl users are primarily in smaller households, suggesting a focus on individuals and small families. The income distribution is balanced, indicating broad appeal.

Educational and Employment Insights: The majority of Fiskl's target users are business owners or employed full-time, holding at least a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

Fiskl Behavioral Insights

Interest-Based Insights: Fiskl's target audience is interested in technology, entrepreneurship, finance, marketing, business news, productivity, and freelancing.

Technology and Social Media Usage: Fiskl's users prefer YouTube, LinkedIn, and Instagram. They primarily use desktop devices, suggesting a focus on work-related tasks.

Interests

technologyentrepreneurshipfinancemarketingbusiness newsproductivityfreelancing

Device Breakdown

Social Media Usage

Fiskl Top Competitors

Competitor	Estimated market share	Top domains
Zoho Books	25%	Accounting Software, CRM, Business Suites
FreshBooks	20%	Invoicing, Expense Tracking, Project Management
Xero	18%	Cloud Accounting, Small Business Accounting, Payroll

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www.fissionlabs.com

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