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Fiskl Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Freelance Digital Marketing Strategist

Education: Master's Degree

Age: 32

Gender: Male

Occupation: Independent Software Developer

Education: Bachelor's Degree

Age: 25

Gender: Female

Occupation: Freelance Graphic Designer & Illustrator

Education: Bachelor's Degree

Anya Sharma

Anya Sharma

Age: 28
Gender: Female
Occupation: Freelance Digital Marketing Strategist
Education: Master's Degree
Industry: Marketing
Channels: LinkedInInstagramYouTube

Goals

  • Efficiently manage multiple client projects and billing
  • Automate financial tracking to save time
  • Achieve a better work-life balance through streamlined operations.

Pain Points

  • Manual invoicing is time-consuming and prone to errors
  • Difficulty tracking expenses across different projects
  • Lack of a clear overview of cash flow from various clients.

Fiskl Geographic Distribution

Fiskl's primary market is the UK, followed by the US, indicating a strong presence in English-speaking developed economies, but with a global reach.

Top Countries

United Kingdom flag

United Kingdom

20%
United States flag

United States

15%
Canada flag

Canada

10%
Australia flag

Australia

8%
Germany flag

Germany

6%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Fiskl users often have smaller households (1-2 people) and are primarily in the medium to high income brackets, reflecting business ownership.

Employment Status

Income Distribution

Education Level

Fiskl Behavior Analysis

Behavior Profile

Automation
Efficiency
Mobile-first
Collaboration
Streamlining
Data-driven
Online Payments
Productivity Tools
Digital Marketing
Professional Development
Business Networking
Technology Innovation
Remote Access
Seeking Alternatives
Time Saving

Device Breakdown

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