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Major Markets
Salesforce Marketing Cloud
Adobe Experience Platform
Salesforce Marketing Cloud
Extensive product suite and ecosystem
Strong brand recognition and market leadership
Large global customer base
Deep integration capabilities with other Salesforce products
Can be complex and expensive for smaller businesses
Steep learning curve for new users
Customization often requires specialized expertise
Potential for feature bloat
Growing demand for integrated customer experiences
Expansion into new industry verticals
AI and GenAI integration across platforms
Increased focus on data privacy and compliance solutions
Intense competition from other MarTech giants
Open-source alternatives gaining traction
Data privacy regulations impacting data usage
Economic downturns affecting enterprise IT budgets
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