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Decision Engine for Customer Data Platform
Firsthive Real-Time Customer Data Platform
FirstHive Data Integration
FirstHive's core value proposition is enabling businesses to achieve a single, 360-degree customer view by unifying data from over 750 sources, powered by proprietary AI and machine learning. This empowers marketing and IT teams to orchestrate hyper-personalized, real-time customer experiences across all channels, driving acquisition, retention, and engagement while reducing reliance on IT.
FirstHive positions itself as an enterprise-grade Customer Data Platform (CDP) and AI solution, empowering marketing teams to achieve a unified customer view and deliver personalized experiences at scale, without heavy IT dependency.
Salesforce Marketing Cloud
Adobe Experience Platform
Segment (Twilio)
Customer sentiment appears positive, indicated by testimonials from large enterprises like Huggies and a case study with Avianca Airlines, suggesting satisfaction with FirstHive's ability to solve complex data fragmentation issues and enhance CX. The emphasis on 'no IT dependency' and 'no data dependency' directly addresses key pain points for their target buyer personas.
Highlight 'reduced IT dependency' and 'AI/ML capabilities' more prominently in all marketing communications to resonate with key buyer persona pain points.
FirstHive's Decision Engine is a core component of its Customer Data Platform (CDP) that allows businesses to configure rules based on predictive models. This enables sophisticated, rule-based orchestration of customer interactions across various touchpoints. The primary function is to personalize customer experiences by applying intelligent decision-making, leveraging unified customer data to trigger specific actions or content delivery based on pre-defined criteria and anticipated customer behavior.
... FirstHive in News · Careers · Login · Demo Request. Real-Time CDP+AI Platform DATA ... FirstHive Tech Co. as a Top Startup.
View sourceJun 19, 2019 ... FirstHive today announces that Forrester Research, leading global research and advisory firm, has ranked FirstHive as a Contender in its report.
View source... https://firsthive.com/privacy-policy. Please note that by accessing or ... FirstHive Tech Corporation, Sunnyvale CA a company registered at California ...
View sourcehttps://www.firsthive.com. External link for FirstHive | CDP+AI Data Platform. Industry: Technology, Information and Media. Company size: 51-200 employees.
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