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Firestone Walker's target audience consists of craft beer drinkers who are looking for unique and flavorful beers. They target those interested in learning about the brewing process and the stories behind their beers. The brand also caters to individuals seeking out brewery experiences through tours, events, and a strong online presence.
Firestone Walker Brewing Company has a strong presence in North America, particularly in the United States and Canada. They also have a growing international market, with the UK, Australia, and Sweden being notable consumers.
United States
Canada
United Kingdom
Australia
Sweden
Primary age group concentration shows strong presence in:
31-35
Most active age range
Firestone Walker's typical customer is in a 2-person household with a medium income level, reflecting young professionals and couples without children.
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