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The FIDO Alliance is a non-profit organization dedicated to developing and promoting authentication standards that are more secure than traditional passwords. They are known for their work on passkeys, a passwordless authentication solution designed to be phishing-resistant and user-friendly. The alliance collaborates with a global network of member organizations to drive the adoption of FIDO standards worldwide.
Company : FIDO Alliance
Industry : CybersecurityAuthenticationIdentity Verification
FIDO Alliance Key Value propositions
FIDO Alliance Latest news
Ask HN: WebAuthn – Replace Password or Second Factor? | Hacker ...
Oct 14, 2022 ... I.e. it's not "Apple PassKeys" -- just "passkeys". See for example https://fidoalliance.org/passkeys/. (disclaimer/context: I work on ...
Fido2me: Passwordless registration and login
Sep 30, 2022 ... How FIDO2 works. The official FIDO website provides great illustrations for registration and login flows. Registration. https://fidoalliance.org ...
Apple Passkey | Hacker News
Jun 6, 2022 ... The syncing of passkeys in iCloud solves this backup problem. https://fidoalliance.org/apple-google-and-microsoft-commit-t...
Remote Attestation is a WebAuthn first-class citizen | Hacker News
Hacker News new | past | comments | ask | show | jobs | submit ... Remote attestation seems to be, in fact, the one major ... See also: https://fidoalliance.org/ ...
FIDO Alliance SWOT Analysis
Strengths
Strong industry support and partnershipsOpen and standardized protocolsProven security benefits of passkeys
Weaknesses
Reliance on adoption by platform providersUser familiarity with passwordsPotential for fragmentation in the market
Opportunities
Growing demand for passwordless authenticationExpansion into new markets and verticalsIncreased government regulations favoring strong authentication
Threats
Competition from alternative authentication solutionsSecurity vulnerabilities in implementationsSlow user adoption due to inertia and lack of awareness
Top Marketing Strategies for FIDO Alliance
Personalized User Onboarding
By creating a tailored onboarding experience for different user types, the FIDO Alliance can effectively guide users towards adopting passkeys and understanding the benefits of passwordless authentication. It will enhance user engagement and increase the adoption of FIDO standards.
FIDO Alliance User Persona
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FIDO Alliance Geographic and Demographic Insights
Geographic Insights: The FIDO Alliance's top markets are the US and China, reflecting their global tech leadership. Other key markets include Japan, the UK, and Germany.
United States
35%
China
20%
Japan
10%
United Kingdom
8%
Germany
7%
Demographic Insights: FIDO Alliance's target users are primarily 25-34 years old, reflecting tech-savvy early adopters. The gender split skews slightly towards males.
FIDO Alliance Socio-economic Profile
Household and Income Insights: FIDO users typically belong to households of 2-4 people with medium income levels, representing a broad range of demographics.
Educational and Employment Insights: Most target users are employed full-time with university-level education, indicating a tech-literate and professionally active audience.
FIDO Alliance Behavioral Insights
Interest-Based Insights: Target users show strong interests in cybersecurity, technology, and online activities, aligning with FIDO's focus on secure digital experiences.
Technology and Social Media Usage: Users prefer a mix of desktop and mobile devices, actively engaging on LinkedIn, YouTube, and Facebook for professional and informational purposes.
FIDO Alliance Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Yubico | 40% | Hardware security keys, Multi-factor authentication, Passwordless login |
30% | Software authentication, Android security, Cloud identity solutions | |
Microsoft | 20% | Windows authentication, Azure Active Directory, Enterprise security solutions |