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Figma Target Audience
User Segments
Age: 20
Gender: Male
Occupation: Student (UI/UX Design)
Education: Associate Degree, Digital Media Design
Age: 22
Gender: Female
Occupation: Part-Time Web Developer
Education: Bachelor's Degree (in progress), Computer Science
Age: 19
Gender: Male
Occupation: Student (Digital Art/Game Design)
Education: Associate Degree (in progress), Game Art & Design
Alex Chen
Goals
- Build a strong portfolio of UI/UX design projects to secure an internship
- Learn advanced design tools and techniques to improve design efficiency
- Network with industry professionals and secure mentorship opportunities.
Pain Points
- Lack of professional experience hindering internship applications
- Limited access to paid design software and resources due to budget constraints
- Difficulty in balancing academic deadlines with personal project development.
Figma Geographic Distribution
Figma's user base is predominantly in North America and Western Europe, with emerging markets like India showing growth. The US is the leading market.
Top Countries
United States
United Kingdom
Canada
Germany
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Figma users typically reside in 2-4 person households and are largely in the medium to high-income brackets, reflecting their professional roles.
Employment Status
Income Distribution
Education Level
Figma Behavior Analysis
Behavior Profile
Device Breakdown
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