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Figma Target Audience

Figma targets businesses of all sizes, with specific plans and features tailored to different needs. They serve a wide range of industries, from technology and finance to education and agencies. Their focus on product development, design, and collaboration makes them appealing to teams across various sectors.

User Segments

Figma Geographic Distribution

Figma's primary market is the United States with 55% of users, followed by India and the United Kingdom. The platform shows promising growth in Canada and Germany.

Top Countries

United States flag

United States

55%
India flag

India

15%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

5%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Figma's target users are mostly from households of 2 or 3-4 members with medium income levels, suggesting a mix of young professionals and families.

Employment Status

Income Distribution

Education Level

Figma Behavior Analysis

Behavior Profile

Device Breakdown

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