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Field & Main Bank Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Registered Nurse
Education: Associate Degree
Age: 30
Gender: Male
Occupation: High School Teacher
Education: Bachelor's Degree
Age: 26
Gender: Female
Occupation: Retail Manager
Education: Bachelor's Degree
Sarah Chen
Age: 28
Gender: Female
Occupation: Registered Nurse
Education: Associate Degree
Industry: Healthcare
Channels: InstagramFacebookYouTube
Goals
- To save enough for a down payment on her first home in the next two years
- To establish a strong credit score to qualify for a favorable mortgage rate
- To understand basic investment options for long-term financial stability.
Pain Points
- Difficulty understanding complex mortgage terms and application processes
- Feeling overwhelmed by the various saving and investment options available
- Balancing current expenses with aggressive savings goals for homeownership.
Field & Main Bank Geographic Distribution
Field & Main Bank exclusively serves Western Kentucky, Southern Indiana, and Central Kentucky, highlighting a localized, community-centric banking approach within the US.
Top Countries
United States
100%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly medium to high-income households, often with 2-4 members, seeking comprehensive banking and wealth management solutions.
Employment Status
Income Distribution
Education Level
Field & Main Bank Behavior Analysis
Behavior Profile
Personalized Service
Community Connection
Digital Banking
Online Banking
Mobile Banking
Security
Convenience
Relationship Banking
Financial Planning
Real Estate
Small Business Development
Agricultural Trends
Investment Strategies
Customer Support
Local Community Events
Facebook Usage
YouTube Usage
LinkedIn Usage
Desktop Usage
Android Usage
Device Breakdown
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