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The FIDO Alliance targets a broad audience including individual consumers, businesses of all sizes, and government entities. They specifically focus on industries and services where online security is paramount, such as financial institutions, healthcare providers, and e-commerce platforms. The alliance also targets developers and technology providers, encouraging them to integrate FIDO standards into their products and services.
The FIDO Alliance's top markets are the US and China, reflecting their global tech leadership. Other key markets include Japan, the UK, and Germany.
United States
China
Japan
United Kingdom
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
FIDO users typically belong to households of 2-4 people with medium income levels, representing a broad range of demographics.
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