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FIDO Alliance Target Audience

The FIDO Alliance targets a broad audience including individual consumers, businesses of all sizes, and government entities. They specifically focus on industries and services where online security is paramount, such as financial institutions, healthcare providers, and e-commerce platforms. The alliance also targets developers and technology providers, encouraging them to integrate FIDO standards into their products and services.

User Segments

FIDO Alliance Geographic Distribution

The FIDO Alliance's top markets are the US and China, reflecting their global tech leadership. Other key markets include Japan, the UK, and Germany.

Top Countries

United States flag

United States

35%
China flag

China

20%
Japan flag

Japan

10%
United Kingdom flag

United Kingdom

8%
Germany flag

Germany

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

FIDO users typically belong to households of 2-4 people with medium income levels, representing a broad range of demographics.

Employment Status

Income Distribution

Education Level

FIDO Alliance Behavior Analysis

Behavior Profile

Device Breakdown

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