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Major Markets
United States
Canada
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Greenberg Traurig, LLP
Lewis Roca Rothgerber Christie LLP
Top Marketing Channels
Greenberg Traurig, LLP
- Content Marketing
- Examples: Legal articles, Whitepapers, Case studies
- Campaigns: Legal Insights Series, Industry Trends Report, Client Success Stories
- Digital Advertising
- Examples: Google Ads, LinkedIn Sponsored Content, Legal Industry Banner Ads
- Campaigns: Practice Area Promotion, Thought Leadership Campaign, Global Reach Initiative
- Event Marketing
- Examples: Webinars, Industry Conferences, Client Seminars
- Campaigns: Global Legal Summit, AI in Law Series, Regulatory Compliance Workshops
Top Sales Channels
- Direct Sales (Business Development)
- Partner outreach, Client pitches, Networking events
- Strategic Client Acquisition, Key Account Management, Cross-Selling Initiative
- Referral Partnerships
- Inter-firm referrals, Accounting firm partnerships, Investment bank collaborations
- Professional Network Expansion, Trusted Advisor Program, Joint Venture Legal Services
- Client Relationship Management
- Regular client check-ins, Personalized legal advice, Value-added services
- Client Loyalty Program, Legal Updates for Clients, Dedicated Client Service Teams
Fennemore SWOT Analysis
Strengths
Global presence and extensive network
Broad range of legal expertise
Strong reputation in corporate and litigation.
Weaknesses
Potential for higher service costs
Bureaucracy in a large organization
Less agile for niche startups.
Opportunities
Expansion into emerging markets
Growth in demand for international legal services
Partnerships with large corporations.
Threats
Intense competition from other global law firms
Economic downturns affecting corporate legal spend
Regulatory changes impacting international business law.
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