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Federici Brands Target Audience

Federici Brands' target audience primarily consists of women who are concerned about aging, maintaining hair color vibrancy, and addressing specific hair concerns like frizz or dryness. They are likely interested in premium beauty products and willing to spend more for quality and effectiveness. The brand also targets salon professionals through its HAIRraising initiative.

User Segments

Federici Brands Geographic Distribution

Federici Brands' primary market is the US, followed by the UK. Other potential markets include Canada, Australia and Germany.

Top Countries

United States flag

United States

55%
United Kingdom flag

United Kingdom

20%
Canada flag

Canada

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically fall within middle to high-income brackets, reflecting their willingness to spend on premium beauty products.

Employment Status

Income Distribution

Education Level

Federici Brands Behavior Analysis

Behavior Profile

Device Breakdown

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