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Federici Brands' target audience primarily consists of women who are concerned about aging, maintaining hair color vibrancy, and addressing specific hair concerns like frizz or dryness. They are likely interested in premium beauty products and willing to spend more for quality and effectiveness. The brand also targets salon professionals through its HAIRraising initiative.
Federici Brands' primary market is the US, followed by the UK. Other potential markets include Canada, Australia and Germany.
United States
United Kingdom
Canada
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target users typically fall within middle to high-income brackets, reflecting their willingness to spend on premium beauty products.
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