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Federici Brands Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Marketing Manager
Education: Bachelor's Degree, Marketing
Age: 35
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 42
Gender: Female
Occupation: Healthcare Administrator
Education: Master's Degree, Public Health
Aria, The Trendsetter
Age: 28
Gender: Female
Occupation: Marketing Manager
Education: Bachelor's Degree, Marketing
Industry: Marketing
Channels: InstagramTikTokYouTube
Goals
- To maintain vibrant and healthy color-treated hair despite frequent styling and environmental exposure
- To discover and integrate new, innovative beauty products that align with her active lifestyle
- To feel confident and presentable in professional and social settings with minimal effort.
Pain Points
- Hair color fading or becoming brassy quickly after salon visits
- Finding effective hair products that don't weigh down her fine hair or leave residue
- Juggling a demanding career with the time-consuming aspects of a comprehensive beauty routine.
Federici Brands Geographic Distribution
Primarily focused on US and UK markets, with a growing international presence in North America, Europe, and Australia.
Top Countries
United States
65%
United Kingdom
25%
Canada
4%
Australia
3%
Germany
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Targets mid to high-income individuals, primarily in 2-4 person households, indicating disposable income for premium beauty.
Employment Status
Income Distribution
Education Level
Federici Brands Behavior Analysis
Behavior Profile
Problem-solving
Color-treated Hair
Anti-aging Skincare
High Efficacy
Disruptive Innovation
Award-winning
Customer-obsessed
Beauty Trends
Health and Wellness
Self-care
Instagram
YouTube
Facebook
Discerning Consumer
Transformative Results
Salon-quality
Proactive Skincare
Device Breakdown
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