Mediatonic : Market and Competitor Analysis

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falkonsystems.com

www.glasshouserealty.com

Fall Guys is a free-to-play, cross-platform massively multiplayer party royale game. Players compete in obstacle courses and other mini-games with the goal of being the last bean standing. The game features a variety of customizable costumes and emotes, and it is constantly being updated with new content and features.

Company : Mediatonic

Industry : Video GamesGamingEntertainment

Major Markets

United States

United Kingdom

Brazil

Key Competitors

Fortnite

Rocket League

Among Us

Mediatonic Key Value propositions

Multiplayer Gameplay

Cross-Platform Availability

Casual & Fun

Regular Content Updates

Mediatonic Latest news

Everything You Need to Know About the Fall Guys PlayStation ...

Mar 15, 2022 ... All that stuff will be coming veryyyyy soon, but first up we have some important news: Fall Guys is getting a new launcher on PlayStation ...

[Fall Guys] Important trophy information! : r/Trophies

Mar 22, 2022 ... https://www.fallguys.com/en-US/news/everything-you-need-to-know-about-the-fall-guys-playstation-launcher-migration. Its happening. Reply ...

Fall Guys Season 6 is out now!

Fallguys Logo · About · Season ... It's also an important step towards bringing Fall Guys to additional platforms. ... Fame PassNewsDownload Now · SupportRules and ...

Mise à jour Aventure infinie de Fall Guys

Apr 29, 2024 ... Tu verras un marquage d'atterrissage sous ton haricot après un saut important pour te guider vers un endroit sécurisé. Tu pourras désactiver ...

Mediatonic SWOT Analysis

Strengths

Accessible and appealing to a wide audience.Strong brand recognition and social media presence.Cross-platform compatibility and free-to-play model.

Weaknesses

Reliance on sustained player engagement to generate revenue.Potential for gameplay to become repetitive over time.Vulnerable to cheating and technical issues that can negatively impact player experience.

Opportunities

Expansion into new markets and demographics.Development of esports and competitive gaming scene.Partnerships with brands and influencers to reach new audiences.

Threats

Competition from established players in the battle royale genre.Shifting player preferences and trends in the gaming industry.Negative impact on brand image due to toxic behavior within the community.

Top Marketing Strategies for Mediatonic

Personalized User Onboarding

A personalized user onboarding experience can help new players quickly learn the basics of Fall Guys and discover features that keep them engaged. This improves player retention and reduces churn, leading to more active and invested players.

Environment Habit Loop Optimization

By optimizing the game's environment to create a compelling habit loop, Fall Guys can encourage players to return for daily or frequent gameplay sessions. This can be achieved through features like daily rewards, limited-time events, or progress milestones.

Incentivized Onboarding Enhancement

Incentivizing new players during their onboarding process, such as providing bonus rewards for completing tutorials or achieving early milestones, can motivate them to actively participate and explore the game's offerings. This creates a positive first impression and encourages deeper engagement.

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Mediatonic User Persona

Name:

Ethan

Age :

16

Gender :

Male

Occupation :

High School Student

Industry :

Education

Education :

High School

Preferred platforms

GOALS

Improve his gaming skills in Fall Guys to impress his online friends and potentially start streaming his gameplay
Collect a wide array of unique and rare costumes in Fall Guys to stand out from other players and express his personal style
Collaborate and connect with his friends online in Fall Guys to socialize and have fun together after school and on weekends

Frustrations

Experiencing cheaters or glitches in Fall Guys that disrupt his gameplay and lead to unfair losses
Feeling overwhelmed by the constantly evolving content and challenges in Fall Guys, making it difficult to keep up
Managing his time effectively between playing Fall Guys, studying, and other extracurricular activities

Name:

Sarah

Age :

24

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Use Fall Guys as a fun and engaging way to de-stress after a long day of work and connect with her friends online
Stay up-to-date on the latest trends and memes circulating within the Fall Guys community to be part of the conversation
Participate in limited-time events and challenges in Fall Guys to earn exclusive rewards and show off her achievements

Frustrations

Finding time in her busy schedule to consistently play Fall Guys and make progress
Dealing with occasional toxicity and negativity within the Fall Guys community, which can dampen the fun
Balancing her spending habits on in-game cosmetics while sticking to her personal budget

Name:

John

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Enjoy a casual and nostalgic gaming experience with Fall Guys that reminds him of his younger years
Engage with the Fall Guys community online to discuss strategies, share tips, and participate in discussions
Use Fall Guys as a way to unwind and relax after work, enjoying the game's lighthearted nature without feeling pressured to be overly competitive

Frustrations

Encountering bugs or technical issues in Fall Guys that interrupt his gameplay and cause frustration
Feeling like the game is becoming repetitive or stale due to a lack of new content or updates
Struggling to find the time to invest in playing Fall Guys regularly while balancing work, family, and other commitments

Mediatonic Geographic and Demographic Insights

Geographic Insights: Fall Guys enjoys a globally diverse player base, with the US and UK being the largest markets. Other significant markets include Brazil, Germany, and Canada.

Top Countries

United States
35.2%
United Kingdom
20.5%
Brazil
10.8%
Germany
8.5%
Canada
5%

Demographic Insights: Fall Guys appeals to a wide age range, with a higher concentration in the 18-34 age group. The game also sees a slightly higher male player base.

Age Distribution

Gender Distribution

Mediatonic Socio-economic Profile

Household and Income Insights: Fall Guys players typically come from households of 2-4 individuals, with a predominantly middle-income demographic. This suggests a mix of students, young professionals, and families.

Educational and Employment Insights: A significant portion of Fall Guys players are students or full-time workers with at least a high school education, reflecting the game's appeal across different life stages.

Households Size

Income Distribution

Education Level

Employment Status

Mediatonic Behavioral Insights

Interest-Based Insights: Fall Guys players show interest in gaming, streaming, esports, memes, pop culture, music and fashion, highlighting their engagement with online trends and entertainment.

Technology and Social Media Usage: Fall Guys players are highly active on social media, particularly YouTube, TikTok and Instagram, and primarily use mobile devices.

Interests

GamingStreamingEsportsMemesPop CultureMusicFashion

Device Breakdown

Social Media Usage

Mediatonic Top Competitors

Competitor	Estimated market share	Top domains
Fortnite	40.5%	Battle Royale, Shooter, Building
Rocket League	25.5%	Sports, Competitive, Vehicular Soccer
Among Us	15%	Social Deduction, Multiplayer, Party Game

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www.glasshouserealty.com

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