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Mediatonic Target Audience

The target audience for Fall Guys is broad, appealing to gamers of all ages and skill levels. The game's simple controls and accessible gameplay make it easy for anyone to pick up and play, while its competitive elements and challenging obstacle courses provide a rewarding experience for more seasoned gamers. Fall Guys is also designed to be enjoyed with friends, making it an ideal choice for parties and social gatherings.

User Segments

Mediatonic Geographic Distribution

Fall Guys enjoys a globally diverse player base, with the US and UK being the largest markets. Other significant markets include Brazil, Germany, and Canada.

Top Countries

United States flag

United States

35.2%
United Kingdom flag

United Kingdom

20.5%
Brazil flag

Brazil

10.8%
Germany flag

Germany

8.5%
Canada flag

Canada

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Fall Guys players typically come from households of 2-4 individuals, with a predominantly middle-income demographic. This suggests a mix of students, young professionals, and families.

Employment Status

Income Distribution

Education Level

Mediatonic Behavior Analysis

Behavior Profile

Device Breakdown

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