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Fall Guys Target Audience
User Segments
Age: 17
Gender: Female
Occupation: Student
Education: High School
Age: 19
Gender: Male
Occupation: Part-Time Retail Associate
Education: High School
Age: 22
Gender: Male
Occupation: Student
Education: Associate Degree
Maya, The Social Streamer
Age: 17
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: TikTokYouTubeInstagram
Goals
- To create engaging content that entertains and connects with a growing online audience
- To balance academic responsibilities with her passion for online gaming and content creation
- To discover new games and collaborate with other content creators to expand her reach.
Pain Points
- Struggling to maintain consistent content upload schedules due to school commitments and limited free time
- Dealing with internet connectivity issues that disrupt live streams and online gaming sessions
- Navigating online negativity and managing her public image effectively as a young creator.
Fall Guys Geographic Distribution
Fall Guys has a global reach, with significant presence in North and South America, Europe, and Asia, driven by its free-to-play model and pricing alignments.
Top Countries
United States
20%
Brazil
10%
United Kingdom
7%
Japan
6%
Germany
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Fall Guys attracts users from varied household sizes, predominantly 3-4 people. It appeals across income levels, with a strong base in medium income households.
Employment Status
Income Distribution
Education Level
Fall Guys Behavior Analysis
Behavior Profile
Casual Gaming
Social Interaction
Competitive Play
Cooperative Play
User-Generated Content
Customization
Frequent Updates
Cross-Platform
Online Multiplayer
Entertainment
Stress Relief
Pop Culture
Community Engagement
Creative Expression
Social Media Trends
Device Flexibility
Discovery
Learning Curve
Content Consumption
Device Breakdown
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