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FAIRWAYiQ offers data-driven solutions for golf course management, specializing in pace of play management, turf protection, and player experience enhancement. Their technology includes GPS tracking, real-time alerts, and data analytics to help golf courses operate more efficiently and profitably. They are a leading provider of innovative solutions in the golf industry.
Company : FAIRWAYiQ
Industry : Golf Course ManagementGolf TechnologySoftware as a Service (SaaS)
FAIRWAYiQ Key Value propositions
FAIRWAYiQ Latest news
Blog | FAIRWAYiQ
Top Golf Cart GPS Systems for Efficient Course Management. Streamlining your play on the greens or managing your golf course efficiently hinges on picking the ...
FAIRWAYiQ, Inc. | LinkedIn
Apr 21, 2018 ... New Heights for Golf Tourism? - National Golf Foundation. https://www.ngf.org. Like ...
Masters 2024: Tips, Tricks, and Insider Advice for the Ultimate Golf ...
Apr 12, 2024 ... News. Masters 2024: Tips, Tricks, and Insider ... Unlike other major tournaments, only the top 50 ... © 2024 FairwayIQ. All rights reserved ...
FairwayIQ uses connected devices and data analytics to help golf ...
Nov 25, 2016 ... As a veteran entrepreneur and angel investor, David Vanslette saw how new technology like location data and predictive analytics was ...
FAIRWAYiQ SWOT Analysis
Strengths
Data-driven solutions for golf course optimization.Focus on key areas: pace of play, turf health, player experience.Experienced team with industry knowledge.
Weaknesses
Reliance on technology adoption by golf courses.Potential price sensitivity in the market.Dependence on subscription-based revenue model.
Opportunities
Expansion into international golf markets.Development of new features and integrations.Strategic partnerships with golf industry stakeholders.
Threats
Competition from established software providers.Rapid technological advancements requiring constant innovation.Economic downturns impacting golf course spending.
Top Marketing Strategies for FAIRWAYiQ
FAIRWAYiQ User Persona
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GOALS
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FAIRWAYiQ Geographic and Demographic Insights
Geographic Insights: The United States and Canada are the top two markets, accounting for 75% of users. Other important markets include the UK, Australia, and Mexico.
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Mexico
7.5%
Demographic Insights: The target audience is primarily male (65%), aged between 35-64 (65%), reflecting the demographics of golf enthusiasts and decision-makers.
FAIRWAYiQ Socio-economic Profile
Household and Income Insights: Target users typically fall within the medium to high-income brackets and live in households of 2-4 people.
Educational and Employment Insights: The majority of target users are employed full-time or are business owners with at least a university or college education.
FAIRWAYiQ Behavioral Insights
Interest-Based Insights: Target users are interested in golf, travel, technology, business management, hospitality, luxury vehicles, and real estate.
Technology and Social Media Usage: Target users are active on social media, primarily LinkedIn, Facebook, and Instagram. They use a mix of desktop and mobile devices.
FAIRWAYiQ Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Tagmarshal | 25.5% | Pace of Play Management, GPS Tracking, Data Analytics |
Golf Genius Software | 20.5% | Golf Tournament Management, Live Scoring, Handicap Tracking |
Jonas Club Software | 19% | Club Management Software, Membership Management, Point of Sale Systems |