FAIRWAYiQ Target Audience
User Segments
Age: 52
Gender: Male
Occupation: Golf Course Owner
Education: Master's Degree, Business Administration
Age: 45
Gender: Female
Occupation: General Manager, Private Golf Club
Education: Bachelor's Degree, Hospitality Management
Age: 38
Gender: Male
Occupation: Director of Golf Operations
Education: Bachelor's Degree, Sports Management
David Thompson
Goals
- Maximize profitability by optimizing tee sheet utilization
- Enhance golfer experience to attract and retain members
- Protect course assets and reduce maintenance costs through technology adoption
Pain Points
- Difficulty in accurately tracking real-time course activity
- High labor costs associated with manual operations
- Negative reviews due to slow pace of play or course conditions
FAIRWAYiQ Geographic Distribution
FAIRWAYiQ primarily targets the US and Canada, with growing presence in UK, Australia, and UAE, reflecting golf's global reach.
Top Countries
United States
Canada
United Kingdom
Australia
United Arab Emirates
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are likely from high-income households with 3-4 members, indicating affluent professionals in leadership roles.
Employment Status
Income Distribution
Education Level
FAIRWAYiQ Behavior Analysis
Behavior Profile
Device Breakdown
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