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Business and Product Insights
Based on common digital marketing agency offerings and the implied services from the website's purpose, the key product features (services) of Experience Perception likely include: 1. Search Engine Optimization (SEO): Helping businesses rank higher in search engine results to increase organic visibility and traffic. This would encompass keyword research, on-page optimization, technical SEO, and link building. 2. Content Marketing: Developing and executing strategies for creating valuable, relevant, and consistent content (blog posts, articles, videos, infographics) to attract and retain a clearly defined audience. 3. Web Design & Development: Creating user-friendly, aesthetically pleasing, and conversion-optimized websites that serve as the central hub for a business's online presence. 4. Social Media Marketing: Managing and optimizing social media channels to build brand awareness, engage with audiences, and drive traffic/leads. 5. Digital Strategy Consulting: Providing overarching strategic guidance for a business's entire digital marketing efforts, aligning online activities with business goals. 6. Brand Perception Management: Tailoring digital efforts to shape and improve how a brand is viewed by its target market, potentially including online reputation management.
Product Portfolio
Grid Tablet & Smartphone Interface Design
2017 Ford GT HMI Design
Secret Headquarters Technology
Experience Perception Key Value Propositions
Experience Perception's key value proposition is transforming how a business is perceived by its target audience, leading to increased visibility and higher conversion rates. They offer expert guidance and practical execution to simplify complex digital marketing challenges for tangible growth.
Experience Perception Brand Positioning
Experience Perception positions itself as a strategic digital marketing partner, transforming brand perception and driving growth for businesses through comprehensive online presence and customer acquisition strategies.
Top Competitors
WebFX
Ignite Visibility
Thrive Internet Marketing Agency
Customer Sentiments
Customer sentiment appears positive, as the services address common pain points like growth stagnation and digital marketing complexity. Clients likely value the promise of tangible results and expert guidance in navigating the digital landscape.
Actionable Insights
To strengthen brand positioning, transparent pricing, clearly defined service packages, and highlighting unique client success stories should be prioritized.
Products and Features
Based on common digital marketing agency offerings and the implied services from the website's purpose, the key product features (services) of Experience Perception likely include: 1. Search Engine Optimization (SEO): Helping businesses rank higher in search engine results to increase organic visibility and traffic. This would encompass keyword research, on-page optimization, technical SEO, and link building. 2. Content Marketing: Developing and executing strategies for creating valuable, relevant, and consistent content (blog posts, articles, videos, infographics) to attract and retain a clearly defined audience. 3. Web Design & Development: Creating user-friendly, aesthetically pleasing, and conversion-optimized websites that serve as the central hub for a business's online presence. 4. Social Media Marketing: Managing and optimizing social media channels to build brand awareness, engage with audiences, and drive traffic/leads. 5. Digital Strategy Consulting: Providing overarching strategic guidance for a business's entire digital marketing efforts, aligning online activities with business goals. 6. Brand Perception Management: Tailoring digital efforts to shape and improve how a brand is viewed by its target market, potentially including online reputation management.
Grid Tablet & Smartphone Interface Design - Product Description
Perception, a design firm, collaborated with Fusion Garage to design the user interface for two of their devices: the Grid 10 tablet and the Grid 4 smartphone. This product represents a professional service of user interface design, focusing on creating intuitive and visually appealing interactions for mobile devices. The project likely involved understanding user needs, developing wireframes and prototypes, and implementing the final visual design for both operating systems and applications on these specific Grid devices. It highlights Perception's expertise in digital product design and their ability to work with hardware manufacturers to bring a cohesive user experience to market.
Pros
- This project showcases Perception's expertise in designing user interfaces for both tablets and smartphones, demonstrating versatility
- The collaboration with a hardware manufacturer like Fusion Garage indicates a successful partnership in bringing a product to market
- The focus on interface design is crucial for user adoption and overall product success in the competitive mobile device market.
Cons
- The product itself is a design service, not a physical product, which means its direct revenue contribution is harder to quantify than a tangible good
- The success of this design is heavily dependent on the ultimate market performance of Fusion Garage's Grid devices, which are no longer prominent in the market
- The provided information is limited to the design aspect, without details on the actual user reception or market impact of the Grid devices themselves.
Alternatives
- Competitors to Perception in UI/UX design include large design agencies like IDEO or Frog Design, who offer comprehensive product design services
- Smaller, specialized UI/UX studios and freelance designers also provide similar interface design services for mobile devices
- In-house design teams within larger technology companies are also direct alternatives, as they often handle their own product's interface design.
Company Updates
Latest Events at Experience Perception
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Perception is an Emmy nominated design lab pioneering the process of science fiction thinking to architect the future for cinema and global technology ...
View sourceEpisode 339 — Perception — Co-Founders Jeremy Lasky & Danny ...
Feb 22, 2022 ... Perception VFX: http://experienceperception.com/team.html ... And the other tape that he showed me was a company in New York called R/GA.
View sourceMarvel Studios Rebrand | PERCEPTION
In January 2016, we were approached by Marvel Studios to help collaborate on an exceptionally special project—to redesign the logo and craft the opening ...
View sourceExperience Perception - News - Carnegie Mellon University
Aug 12, 2015 ... ... big screen. Movie fans know that Tony Stark, better known as ... Unbeknownst to him, the company had advertised in The New York Times ...
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