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Executive Summary
Perception is an Emmy-nominated design lab that specializes in visualizing the future of technology through a process they call 'Science Fiction Thinking.' They work with both cutting-edge tech companies and major film studios to design and prototype next-generation user experiences, from conceptual videos to fully functioning applications. Their expertise lies in transforming complex technological concepts into engaging and intuitive user interfaces and experiences.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
Perception Top Products
Brand Positioning
Customer Sentiments
Perception Key Value Propositions
Perception SWOT Analysis
Strengths
Emmy-nominated design lab with expertise in 'Science Fiction Thinking'
Strong portfolio of work with top tech companies and film studios
Ability to bridge the gap between technology and storytelling
Weaknesses
Potential niche focus limiting broader market appeal
Reliance on high-profile clients and projects
Geographic location might limit access to West Coast clients
Opportunities
Expanding into new and emerging technology sectors like AR/VR
Developing educational workshops and training programs on UX design
Leveraging their expertise to consult on brand strategy and product roadmaps
Threats
Competition from established design and consulting firms
Rapid technological advancements requiring constant adaptation
Economic downturns potentially impacting client budgets
Perception operates within the design, user experience, and technology industries. They primarily serve clients in the film and technology sectors, bridging the gap between science fiction and reality by designing futuristic interfaces and experiences.
Market Growth Stage
Pace of Market Growth
Perception Target Audience
Geographic Insights
Perception's primary market is the United States, followed by the UK and Canada. Germany and Japan represent emerging markets with growing interest in technology and design.
Top Countries
United States
60% market share
United Kingdom
15% market share
Canada
10% market share
Germany
7.5% market share
Japan
7.5% market share
Perception Audience Segments
Perception's target audience includes technology companies and film studios, particularly those in the automotive, smart home, cybersecurity, aerospace, mobile, industrial, haptics, and financial services industries. Within these organizations, they target C-level executives, innovation leads, and creative directors responsible for pushing technological boundaries and user experience.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Perception
Content Marketing & Thought Leadership
Establish Perception as a thought leader in futuristic design and UX through regular blog posts, white papers, and webinars showcasing their expertise and insights. This strategy will attract potential clients by positioning Perception as an authority and generating valuable leads for their services.
Learn moreStrategic Partnerships & Industry Events
Forge partnerships with technology companies and film studios, particularly in their target industries, to cross-promote services and tap into their networks. Active participation in industry events, conferences, and workshops will increase brand visibility and facilitate valuable connections.
Learn moreShowcase Projects & Case Studies
Create compelling case studies highlighting successful projects with prominent clients, showcasing Perception's ability to deliver innovative solutions. This strategy will build trust and credibility, driving client acquisition by demonstrating the tangible impact of their services.
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