Perception : Market and Competitor Analysis

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Perception is an Emmy-nominated design lab that specializes in visualizing the future of technology through a process they call 'Science Fiction Thinking.' They work with both cutting-edge tech companies and major film studios to design and prototype next-generation user experiences, from conceptual videos to fully functioning applications. Their expertise lies in transforming complex technological concepts into engaging and intuitive user interfaces and experiences.

Company : Perception

Industry : DesignUser ExperienceTechnology

Major Markets

United States

United Kingdom

Canada

Key Competitors

Argodesign

IDEO

Frog Design

Perception Key Value propositions

User Experience Design

Emerging Technology Integration

Film & Cinematic Design

Innovation & Future Concepts

Perception Latest news

Home | PERCEPTION

Perception is an Emmy nominated design lab pioneering the process of science fiction thinking to architect the future for cinema and global technology ...

Join Perception as a Senior Creative Lead! We're seeking top-tier ...

4 days ago ... experienceperception on July 15, 2024: " Join Perception as a Senior Creative Lead! We're seeking top-tier creatives in NJ/NY to work ...

Black Panther Title Design | PERCEPTION

Marvel Studios approached us to help realize these important story beats. Our entire team was excited to develop this opening sequence, but equally thrilled ...

Perception (@experienceperception) • Instagram photos and videos

333 Meadowlands Parkway Suite 100, Secaucus, New Jersey 07094. linktr.ee/experienceperception + 1. News's profile picture. News. Interviews's profile picture.

Perception SWOT Analysis

Strengths

Emmy-nominated design lab with expertise in 'Science Fiction Thinking'Strong portfolio of work with top tech companies and film studiosAbility to bridge the gap between technology and storytelling

Weaknesses

Potential niche focus limiting broader market appealReliance on high-profile clients and projectsGeographic location might limit access to West Coast clients

Opportunities

Expanding into new and emerging technology sectors like AR/VRDeveloping educational workshops and training programs on UX designLeveraging their expertise to consult on brand strategy and product roadmaps

Threats

Competition from established design and consulting firmsRapid technological advancements requiring constant adaptationEconomic downturns potentially impacting client budgets

Top Marketing Strategies for Perception

Content Marketing & Thought Leadership

Establish Perception as a thought leader in futuristic design and UX through regular blog posts, white papers, and webinars showcasing their expertise and insights. This strategy will attract potential clients by positioning Perception as an authority and generating valuable leads for their services.

Strategic Partnerships & Industry Events

Forge partnerships with technology companies and film studios, particularly in their target industries, to cross-promote services and tap into their networks. Active participation in industry events, conferences, and workshops will increase brand visibility and facilitate valuable connections.

Showcase Projects & Case Studies

Create compelling case studies highlighting successful projects with prominent clients, showcasing Perception's ability to deliver innovative solutions. This strategy will build trust and credibility, driving client acquisition by demonstrating the tangible impact of their services.

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Perception User Persona

Name:

Sarah Chen

Age :

42

Gender :

Female

Occupation :

Chief Product Officer

Industry :

Automotive Technology

Education :

MBA, Stanford University

Preferred platforms

GOALS

Spearheading the development of a fully autonomous electric vehicle with a revolutionary user interface that seamlessly integrates into the driver's digital life
Seeking to incorporate cutting-edge AI and data visualization techniques to enhance the vehicle's safety features and provide a personalized driving experience
Wants to partner with a design lab that can help her company tell a compelling brand story and position their product as a leader in the future of mobility

Frustrations

Frustrated by the slow pace of innovation in the automotive industry and the lack of imagination from traditional design firms
Finds it challenging to effectively communicate her vision for a truly futuristic user experience to her team and stakeholders
Concerned about staying ahead of the curve in a rapidly evolving technological landscape and ensuring her company remains competitive

Name:

Mark Thompson

Age :

35

Gender :

Male

Occupation :

VP of Product Development

Industry :

Cybersecurity Software

Education :

Masters in Computer Science, MIT

Preferred platforms

GOALS

Developing a next-generation cybersecurity platform that utilizes AI and machine learning to proactively identify and neutralize threats
Aims to create a user interface that simplifies complex security data and makes it easily understandable for users of all technical levels
Wants to partner with a company that can help them create engaging and informative content to educate potential customers about the importance of cybersecurity

Frustrations

Struggling to find a balance between robust security features and a user-friendly interface
Finding it difficult to stay ahead of the constantly evolving threat landscape and ensure their platform remains effective
Challenged by effectively communicating the value proposition of their product to a non-technical audience

Name:

Eva Rodriguez

Age :

48

Gender :

Female

Occupation :

Chief Creative Officer

Industry :

Film Production

Education :

Bachelor of Fine Arts, Rhode Island School of Design

Preferred platforms

GOALS

Developing an immersive and visually stunning science fiction film that pushes the boundaries of cinematic storytelling
Seeking to create a believable and engaging futuristic world through innovative set design, costumes, and visual effects
Wants to collaborate with a design lab that can help them visualize and prototype futuristic technologies and interfaces featured in the film

Frustrations

Finding it difficult to source design talent with a strong understanding of both technology and film
Facing challenges in securing funding for ambitious and innovative projects
Frustrated by the limitations of traditional filmmaking techniques and eager to explore new technologies that can enhance storytelling

Perception Geographic and Demographic Insights

Geographic Insights: Perception's primary market is the United States, followed by the UK and Canada. Germany and Japan represent emerging markets with growing interest in technology and design.

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Germany
7.5%
Japan
7.5%

Demographic Insights: Perception's target audience is predominantly male, aged between 25-44, reflecting the demographics of decision-makers in tech and film industries.

Age Distribution

Gender Distribution

Perception Socio-economic Profile

Household and Income Insights: Perception's target users are primarily from high-income households with 3-4 members, suggesting established professionals with families.

Educational and Employment Insights: Perception's audience is highly educated with the majority holding university degrees and employed full-time, indicative of senior professionals.

Households Size

Income Distribution

Education Level

Employment Status

Perception Behavioral Insights

Interest-Based Insights: Target users are interested in cutting-edge technology, film, innovative design, and user experience, particularly in the automotive and AI fields.

Technology and Social Media Usage: Users favor professional platforms like LinkedIn and Twitter, alongside YouTube for visual content consumption. Desktop usage remains high.

Interests

TechnologyFilmInnovationDesignUser ExperienceAutomotiveAI

Device Breakdown

Social Media Usage

Perception Top Competitors

Competitor	Estimated market share	Top domains
Argodesign	35%	Design Strategy, Industrial Design, Digital Experiences
IDEO	30%
Frog Design	25%

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