EveryPoint : Market and Competitor Analysis

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EveryPoint is a spatial computing company that provides solutions for measuring and managing physical assets and environments. Their technology uses computer vision and other advanced techniques to create digital replicas of real-world assets, enabling businesses to track inventory, optimize logistics, and improve operational efficiency. They offer a range of products and services, including stockpile measurement, asset tracking, and supply chain management solutions.

Company : EveryPoint

Industry : Spatial ComputingLogisticsAsset Management

Major Markets

United States

Canada

Australia

Key Competitors

Propeller Aero

DroneDeploy

Trimble

EveryPoint Key Value propositions

Efficiency

Visibility

Cost Reduction

Data-Driven Decisions

EveryPoint Latest news

Jonathan Stephens - EveryPoint | LinkedIn

What are the best ways to make a lasting impression on a new contact? ... Websites. Company Website: http://www.everypoint.io. Company Website: http://www ...

Overview -

EveryPoint supports uploading, storing, generating, and downloading files of various types such as images, videos, point clouds, or meshes. The following ...

EveryPoint | LinkedIn

http://www.everypoint.io. External link for EveryPoint. Industry: Software Development. Company size: 11-50 employees. Headquarters: Redmond, WA. Type ...

iPhone & iPad scanning apps - Laser Scanning Forum

Aug 6, 2021 ... https://everypoint.io/ Free Scaniverse https://scaniverse.com/ In ... new to us!). Some things of note will be... 1) Unlimited scan ...

EveryPoint SWOT Analysis

Strengths

Advanced technology (computer vision)Focus on multiple industries with high-value use casesStrong value proposition for efficiency and cost reduction

Weaknesses

Relatively unknown brand compared to established playersPotential challenges in scaling to serve diverse industriesDependence on complex technology may create adoption barriers

Opportunities

Expand into new geographic markets with large-scale infrastructure projectsDevelop partnerships to integrate with existing enterprise software solutionsOffer specialized solutions tailored to specific industry verticals

Threats

Competition from established technology companies with broader portfoliosRapid technological advancements requiring continuous innovationEconomic downturns impacting industries reliant on physical assets and infrastructure

Top Marketing Strategies for EveryPoint

Content Marketing & Thought Leadership

Establish EveryPoint as a thought leader in spatial computing by creating valuable content like case studies, blog posts, and white papers highlighting the benefits of their solutions for specific industries. This strategy will attract potential customers and position EveryPoint as a trusted expert in the field.

Strategic Partnerships & Integrations

Partner with leading companies in logistics, supply chain management, and asset tracking to integrate EveryPoint's technology into their existing platforms. This will expand reach, access new customer segments, and create valuable cross-selling opportunities.

Targeted Account-Based Marketing (ABM)

Focus on high-value target accounts within key industries by tailoring marketing campaigns and outreach efforts to their specific needs and challenges. This strategy allows for personalized communication and drives higher conversion rates from qualified prospects.

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EveryPoint User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

Logistics Manager

Industry :

Construction

Education :

MBA, Supply Chain Management

Preferred platforms

GOALS

Improve the accuracy of material estimates to reduce waste and avoid project delays
Optimize delivery routes and schedules to minimize transportation costs and improve on-time deliveries
Gain real-time visibility into material stockpiles across multiple construction sites for better inventory management.

Frustrations

Inaccurate manual inventory measurements leading to material shortages and budget overruns
Inefficient logistics causing delays in material deliveries and impacting project timelines
Lack of real-time data on material movement and usage leading to reactive decision-making and potential bottlenecks.

Name:

Susan Chen

Age :

35

Gender :

Female

Occupation :

Operations Manager

Industry :

Mining

Education :

Bachelor's Degree, Mining Engineering

Preferred platforms

GOALS

Enhance safety protocols by monitoring stockpile stability and identifying potential hazards in real-time
Optimize extraction operations by accurately tracking material movement and identifying areas for improvement
Improve reporting accuracy for regulatory compliance and stakeholder communication regarding environmental impact.

Frustrations

Difficulties in accurately measuring large, irregular stockpiles leading to inaccurate inventory assessments
Challenges in tracking material movement across vast mining sites, leading to inefficiencies and potential losses
Time-consuming manual reporting processes for regulatory compliance, leading to increased administrative burden and potential errors.

Name:

Mark Johnson

Age :

50

Gender :

Male

Occupation :

Director of Operations

Industry :

Manufacturing

Education :

Master's Degree, Industrial Engineering

Preferred platforms

GOALS

Reduce production downtime by ensuring timely and efficient delivery of raw materials to the manufacturing plant
Streamline inventory management processes to optimize storage capacity and minimize material waste
Leverage data analytics to identify bottlenecks and inefficiencies within the supply chain for continuous improvement initiatives.

Frustrations

Delays in raw material deliveries due to inaccurate inventory data and inefficient logistics, leading to costly production halts
Excess inventory and storage costs due to lack of real-time visibility into material usage and demand forecasting
Difficulty in identifying and addressing recurring bottlenecks in the supply chain leading to increased costs and reduced operational efficiency.

EveryPoint Geographic and Demographic Insights

Geographic Insights: EveryPoint's primary market is the United States, followed by Canada and Australia. The company also sees potential in the UK and Germany.

Top Countries

United States
60%
Canada
15%
Australia
10%
United Kingdom
7.5%
Germany
7.5%

Demographic Insights: EveryPoint's target audience is primarily male (70%) and falls within the age range of 35-54. This aligns with decision-making roles in the industries they target.

Age Distribution

Gender Distribution

EveryPoint Socio-economic Profile

Household and Income Insights: EveryPoint's users typically have medium to high income levels and live in households of 2-4 people, reflecting established professionals and families.

Educational and Employment Insights: Most of EveryPoint's target audience is employed full-time and possess a university or college degree, indicating a highly educated workforce in their target industries.

Households Size

Income Distribution

Education Level

Employment Status

EveryPoint Behavioral Insights

Interest-Based Insights: Users are interested in technology, particularly within the context of supply chain management, logistics, and industries like construction, mining, and manufacturing.

Technology and Social Media Usage: Users prefer LinkedIn and YouTube for consuming industry-related content. They primarily use desktop devices, reflecting their professional roles.

Interests

TechnologySupply Chain ManagementLogisticsConstructionMiningManufacturingBusiness News

Device Breakdown

Social Media Usage

EveryPoint Top Competitors

Competitor	Estimated market share	Top domains
Propeller Aero	40%	Drones, 3D Mapping, Analytics
DroneDeploy	35%	Drones, Data Analytics, Construction Management
Trimble	25%	Construction, Geospatial, Software

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