Energy Worldnet : Market and Competitor Analysis

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Energy Worldnet (EWN) provides software and services for training, compliance, and asset management in the energy industry. They offer a Learning Content Management System (LCMS), a Contractor Management System (eCMS), and consulting services. Their solutions help energy companies manage operator qualification, pipeline safety, and compliance requirements.

Company : Energy Worldnet

Industry : EnergyOil and GasPipeline Safety

Major Markets

United States

Canada

United Kingdom

Key Competitors

ISN

Veriforce

PEC Safety

Energy Worldnet Key Value propositions

Compliance Management

Operator Qualification

Training Solutions

Asset Management

Energy Worldnet Latest news

OQ Training and Compliance Platform | Energy Worldnet (EWN)

Energy Worldnet (EWN) offers custom solutions for Operator Qualification compliance, computer-based training, mobile evaluations, and more.

Energy Worldnet | LinkedIn

About us · Website: https://linktr.ee/energyworldnet · Industry: Oil and Gas · Company size: 51-200 employees · Headquarters: Decatur, TX · Type: Privately Held.

Pipeline Safety Management Systems (PSMS) - American Public ...

Recent News · Workforce Development · Natural Gas State Profiles · APGA Benchmarking ... ENERGYWORLDNET.COM / https://www.energyworldnet.com/tracer/. NOVARA ...

Energy Worldnet SWOT Analysis

Strengths

Comprehensive training solutions for the energy industry.Focus on compliance and safety, critical aspects in energy.Strong industry reputation and established customer base.

Weaknesses

Limited information available on pricing and subscription models.Potential lack of brand awareness compared to larger competitors.Reliance on the energy industry, which can be cyclical.

Opportunities

Expand into renewable energy training and compliance.Leverage technology for innovative training solutions like VR/AR.Partnerships with industry associations and regulatory bodies.

Threats

Increasing competition from specialized e-learning providers.Evolving regulatory landscape requiring constant adaptation.Economic downturns impacting the energy industry and spending.

Top Marketing Strategies for Energy Worldnet

Content Marketing & Thought Leadership

Establish EWN as a trusted source of information for pipeline safety and compliance. Create valuable content like blog posts, webinars, and white papers that address the specific challenges faced by energy companies. This will attract potential customers and position EWN as an industry expert.

Strategic Partnerships and Integrations

Partner with industry associations, technology providers, and training institutions to expand reach and access new markets. Integrate EWN's solutions with existing systems used by energy companies, simplifying adoption and increasing value for customers.

Targeted Account-Based Marketing (ABM)

Identify and prioritize key energy companies within specific regions or segments. Develop tailored marketing campaigns that address their unique needs and challenges. This approach allows for personalized outreach and increased conversion rates.

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Energy Worldnet User Persona

Name:

Robert Davis

Age :

42

Gender :

Male

Occupation :

Training Manager

Industry :

Oil and Gas

Education :

Master's Degree, Petroleum Engineering

Preferred platforms

GOALS

Ensure all pipeline technicians are fully compliant with the latest safety regulations and certified to operate critical equipment
Implement a robust and trackable training program that reduces incidents and accidents, improving overall safety record
Streamline the onboarding process for new hires and contractors, minimizing downtime and ensuring rapid deployment to the field

Frustrations

Dealing with outdated training materials and struggling to keep up with changing industry regulations
Managing paper-based qualification records and finding it difficult to track employee certifications effectively
Facing resistance from field workers who are reluctant to adopt new technology or participate in online training

Name:

Sarah Miller

Age :

35

Gender :

Female

Occupation :

Operations Manager

Industry :

Energy

Education :

Bachelor's Degree, Chemical Engineering

Preferred platforms

GOALS

Minimize operational downtime and ensure a safe working environment by having a fully qualified and compliant workforce
Improve communication and collaboration between field workers, contractors, and management regarding training and compliance requirements
Reduce costs associated with training, travel, and administrative tasks through efficient software solutions

Frustrations

Struggling to find a comprehensive training platform that covers all aspects of pipeline operations and maintenance
Experiencing delays in project timelines due to unqualified or non-compliant workers
Finding it difficult to demonstrate compliance with regulatory bodies and facing potential fines or sanctions

Name:

John Smith

Age :

50

Gender :

Male

Occupation :

Senior Compliance Officer

Industry :

Energy

Education :

Master's Degree, Occupational Safety and Health

Preferred platforms

GOALS

Implement a robust compliance management system that ensures adherence to all relevant regulations and standards
Reduce the company's risk profile by minimizing safety incidents and environmental violations
Improve communication and transparency with regulatory agencies, fostering a positive relationship and avoiding potential penalties

Frustrations

Dealing with fragmented and siloed data related to employee training and qualifications
Finding it challenging to keep up-to-date with the latest regulatory changes and industry best practices
Facing resistance from some employees who view compliance training as burdensome and unnecessary

Energy Worldnet Geographic and Demographic Insights

Geographic Insights: Energy Worldnet's primary market is the United States, followed by Canada. The company also has a presence in the UK, Australia, and the UAE.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
United Arab Emirates
7.5%

Demographic Insights: Energy Worldnet's target audience is primarily male, aged between 35-54, reflecting the demographics of the energy industry.

Age Distribution

Gender Distribution

Energy Worldnet Socio-economic Profile

Household and Income Insights: Energy Worldnet's users typically belong to households of 3-4 people with medium to high income levels, indicative of professionals in specialized fields.

Educational and Employment Insights: Most of Energy Worldnet's target users are employed full-time and possess a University or College degree, reflecting the educational requirements in the energy sector.

Households Size

Income Distribution

Education Level

Employment Status

Energy Worldnet Behavioral Insights

Interest-Based Insights: Target users show interest in renewable energy, oil and gas news, pipeline technology, safety regulations, workforce development, and professional networking within the energy industry.

Technology and Social Media Usage: Users prefer LinkedIn significantly for professional networking, followed by YouTube and Twitter. Desktop usage is highest, though mobile usage is also notable.

Interests

Renewable EnergyOil and Gas NewsPipeline TechnologySafety RegulationsWorkforce DevelopmentEnergy Industry TrendsProfessional Networking

Device Breakdown

Social Media Usage

Energy Worldnet Top Competitors

Competitor	Estimated market share	Top domains
ISN	40%	Contractor Management, Compliance Management, Risk Management
Veriforce	30%	Workforce Compliance, Safety Training, Background Checks
PEC Safety	15%	Safety Training, Compliance Management, Drug & Alcohol Testing

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