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Ignite Event Marketing
Event Marketing Institute
Ignite Event Marketing
Strong focus on event planning and execution
Established client base in event management
Comprehensive service offerings for event logistics
Potentially less specialized in digital content and lead generation
May cater to a broader event market (not strictly B2B)
Brand may be perceived as more traditional
Expand digital marketing services for event promotion
Partner with B2B industry associations
Offer specialized workshops on event planning best practices
Competition from specialized B2B event marketing agencies
Rapid changes in event technology landscape
Economic downturn impacting event budgets
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