Top Marketing Strategies for Eventfreq

Eventfreq User Persona

Name:

Ashley Miller

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Food & Beverage

Education :

Master of Marketing, Digital Marketing

Preferred platforms

GOALS

• Increase brand visibility and awareness within the foodie community through engaging social media campaigns
• Drive ticket sales and attendance to their company's artisanal food tasting events
• Secure strategic partnerships and collaborations with influencers and complementary brands to expand reach.

Frustrations

• Reaching the right target audience for niche food events
• Creating a cohesive and visually appealing brand presence across different marketing channels
• Measuring the return on investment for event marketing efforts and demonstrating its value to stakeholders

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

Event Planner

Industry :

Hospitality

Education :

Bachelor of Arts, Event Management

Preferred platforms

GOALS

• Secure high-profile clients seeking unique and memorable experiences at their boutique events
• Create a buzz and generate positive word-of-mouth marketing through exceptional event execution
• Build a strong network within the hospitality industry and establish himself as a go-to planner for exclusive gatherings.

Frustrations

• Finding and booking unique venues that align with clients' visions and budget constraints
• Managing demanding clients and exceeding their expectations while maintaining profitability
• Coordinating multiple vendors and ensuring seamless execution during the event

Name:

Sarah Williams

Age :

38

Gender :

Female

Occupation :

Owner, Boutique PR Firm

Industry :

Public Relations

Education :

Master of Communications, Public Relations

Preferred platforms

GOALS

• Expand her client portfolio by attracting high-end brands seeking to launch new products or services through exclusive events
• Leverage events as a platform to generate positive media coverage and build brand reputation for her clients
• Position her firm as a leader in executing impactful and buzzworthy events within their niche.

Frustrations

• Demonstrating the value of PR and event marketing to potential clients with limited budgets
• Managing tight deadlines and demanding client expectations, often with limited resources
• Staying ahead of the curve on the latest trends and technologies in the ever-evolving event landscape

Eventfreq Geographic and Demographic Insights

Geographic Insights: Eventfreq's primary market is the US and Canada, capturing 75% of their user base. However, they demonstrate a reach into international markets like the UK, Australia, and Germany.

Demographic Insights: Eventfreq's target audience consists largely of females aged 25-44. This demographic aligns with professionals planning and managing events.

Eventfreq Socio-economic Profile

Household and Income Insights: Eventfreq's target users typically belong to households of 2-4 people with predominantly medium income levels, suggesting disposable income for events.

Educational and Employment Insights: The majority of Eventfreq's target users are employed full-time and hold university or college degrees, indicating a professional audience.

Eventfreq Behavioral Insights

Interest-Based Insights: Eventfreq's target users show interest in event planning, marketing, digital marketing, social media, design, travel, and food, reflecting their professional and personal interests.

Technology and Social Media Usage: Eventfreq's target audience is highly active on visual platforms like Instagram and uses a mix of desktop and mobile devices, reflecting their need for visual content and on-the-go access.

Eventfreq Top Competitors