Find stats on top websites
Major Markets
Germany
France
ItalySelect a competitor
Council of the European Union
European Parliament
European External Action Service
Top Marketing Channels
Council of the European Union
- Official Website/Portal
- Examples: consilium.europa.eu, press releases section, publications database
- Campaigns: Presidency Programme Communication, Legislative Progress Updates, Council Conclusions Dissemination
- Social Media (Twitter/X)
- Examples: Live tweets during Council meetings, infographics on policy decisions, announcements of new legislative acts
- Campaigns: #EUCO, #CouncilLive, #EU2024(Presidency Hashtag)
- Press Briefings & Conferences
- Examples: Regular press conferences after Council meetings, technical briefings for journalists, interviews with Council President/officials
- Campaigns: Results of ECOFIN Council, European Council Outcomes, Foreign Affairs Council Debrief
Top Sales Channels
- Inter-institutional Negotiations
- Trilogues with European Parliament and Commission, COREPER meetings, working party discussions
- Agreement on Climate Law, Digital Markets Act Negotiation, Common Agricultural Policy Reform
- Council Meetings
- Formal Council sessions, ministerial meetings, informal gatherings of ministers
- Adoption of Annual Budget, Sanctions Regime Approval, Ukraine Support Package
- Public Consultations (indirectly)
- Feedback mechanisms on legislative proposals, stakeholder dialogues, expert group contributions
- Consultation on Green Deal Initiatives, Feedback on EU Migration Pact, Input on Rule of Law Framework
European Commission SWOT Analysis
Strengths
Central decision-making body for Member States
Direct representation of national governments
Key role in EU law-making and foreign policy
Weaknesses
Complexity of intergovernmental decision-making
Potential for national interests to slow progress
Less direct citizen engagement compared to Parliament
Opportunities
Strengthen coordination on common challenges (e.g.
security
energy)
Enhance Member State buy-in for EU policies
Increase transparency through digital tools
Threats
Divisions among Member States
Geopolitical pressures impacting unity
Public perception of opaque decision-making
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