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The European Commission positions itself as the central executive body of the EU, safeguarding common interests, proposing legislation, and managing the Union's budget and international relations for a sustainable, competitive, and inclusive Europe.
Customer sentiment appears largely positive, indicated by broad engagement across diverse personas seeking information, funding, and participation opportunities. The high interest in current affairs and professional networking suggests a perception of the Commission as a vital, authoritative source.
The European Commission's key value proposition is its role as the executive engine driving European integration, offering governance, policy development, and critical resources like funding and information. It enables a unified European market and society, empowering citizens, businesses, and public bodies through its extensive legislative framework and engagement platforms.
Central executive body of the EU, enforcing treaties.
Broad mandate across diverse policy areas.
Manages significant EU budget and international agreements.
Bureaucratic complexity and perceived opacity.
Challenges in coordinating across 27 member states.
Reliance on member state implementation of policies.
Strengthen EU's global role and influence.
Advance digital and green transitions.
Increase citizen participation and engagement.
Rise of Euroscepticism and nationalistic tendencies.
Geopolitical instability and security challenges.
Economic downturns impacting member state contributions.
The European Commission serves all 27 EU member states, with key engagement concentrated in larger economies like Germany and France, reflecting their population and economic influence within the Union.
Germany
14.5% market share
France
12% market share
Italy
9.5% market share
Spain
8% market share
Poland
7.5% market share
18-65+ years
Male • Female
EU Member States
25-65+ years
Male • Female
EU Member States
22-65+ years
Male • Female
EU Member States • Global
20-65+ years
Male • Female
EU Member States
16-29 years
Male • Female
EU Member States
Data shown in percentage (%) of usage across platforms
Tailor the onboarding experience based on user roles (Citizen, Business, Researcher, etc.) and interests. This ensures users quickly find relevant information and engage with the EU's offerings most pertinent to them.
Learn moreDevelop comprehensive guides for each key persona, detailing how the EU impacts their lives or businesses. These guides will increase user understanding and drive engagement with relevant EU policies and initiatives.
Learn moreCreate interactive tools that demonstrate the tangible benefits of EU initiatives (e.g., funding opportunities, single market access) for businesses and citizens. This will help stakeholders easily quantify the value of EU programs and encourage participation.
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