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Etsy Target Audience
Etsy targets a broad audience of individuals interested in creative and unique goods. This includes people looking for gifts, home decor, fashion items, jewelry, art, and craft supplies. The platform caters to those who value individuality, sustainability, and supporting small businesses.
User Segments
Etsy Geographic Distribution
Etsy's largest market is the United States, followed by the United Kingdom and Canada. The platform also has a significant presence in Australia and Germany.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Etsy users are mostly from households of 2-4 people with medium income levels, reflecting a customer base that values unique and often handcrafted items without being exclusively luxury-focused.
Employment Status
Income Distribution
Education Level
Etsy Behavior Analysis
Behavior Profile
Device Breakdown
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