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Etsy Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Graphic Designer & Etsy Shop Owner
Education: Bachelor's Degree in Fine Arts
Age: 32
Gender: Female
Occupation: Digital Marketing Specialist
Education: Master's Degree in Marketing
Age: 25
Gender: Female
Occupation: Software Developer & DIY Enthusiast
Education: Bachelor's Degree in Computer Science
Anya Sharma
Goals
- To grow her handmade jewelry business into a full-time income source
- To find new artistic inspirations and techniques for her crafts
- To achieve financial independence through her creative endeavors.
Pain Points
- Struggling to balance creative work with business management tasks like marketing and shipping
- Difficulty standing out in a crowded online marketplace
- Finding enough time to create new products while also fulfilling orders.
Etsy Geographic Distribution
Etsy's primary market is the US, followed significantly by the UK. Canada, Australia, and Germany also represent key user bases, indicating a strong presence in English-speaking and European markets.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Etsy users often come from 2-4 person households, primarily with medium to high income levels, reflecting a discretionary spend on unique goods.
Employment Status
Income Distribution
Education Level
Etsy Behavior Analysis
Behavior Profile
Device Breakdown
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