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Etsy is a global online marketplace that connects buyers and sellers of unique and creative goods. The platform focuses on handmade, vintage, and craft items, offering a wide range of products from independent sellers. Etsy emphasizes human connection and creativity, providing a space for entrepreneurs to build successful businesses and for buyers to find distinctive and meaningful items.
Company : Etsy
Industry : E-commerceHandmade & VintageCreative Marketplace
Etsy Key Value propositions
Etsy Latest news
Etsy News
Get the latest news about Etsy. Company News and Updates · Company News · Product ... Etsy Kicks-off Gift Mode Brand Campaign with Big Game Debut. Etsy taps Drew ...
Etsy Forums - Welcome to the Etsy Community
Our new Forums and Teams spaces make it easier for you to connect with other sellers, grow your creative business, and keep up with the latest Etsy news.
Etsy - Shop for handmade, vintage, custom, and unique gifts for ...
There's no Etsy warehouse – just millions of people selling the things they love. We make the whole process easy, helping you connect directly with makers to ...
What's New for Sellers? – Etsy Help
This article is meant to give sellers an overview of important changes at a glance, and some updates may not be listed here. Etsy News, the Etsy Forums and ...
Etsy SWOT Analysis
Strengths
Strong brand identity and communityWide variety of unique productsFocus on handmade and vintage items
Weaknesses
Dependence on seller quality and fulfillmentLimited control over product pricing and shippingCompetition from larger e-commerce platforms
Opportunities
Expand into new product categories and marketsEnhance seller tools and resourcesStrengthen brand partnerships and collaborations
Threats
Growing competition from specialized online marketplacesEconomic downturns impacting consumer spendingIncreasing counterfeiting and intellectual property concerns
Top Marketing Strategies for Etsy
Expand into New Product Categories
Etsy can expand its reach and attract a broader audience by adding new product categories that align with its core values of creativity and craftsmanship. This would involve sourcing sellers and promoting these new categories to buyers, introducing a wider selection of unique goods.
Develop a Loyalty Program
Implementing a loyalty program with tiered rewards and exclusive benefits for frequent buyers can encourage customer retention and increase repeat purchases. This program could offer discounts, early access to new products, and personalized experiences to foster a stronger connection with Etsy's loyal user base.
Etsy User Persona
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GOALS
Frustrations
Etsy Geographic and Demographic Insights
Geographic Insights: Etsy's largest market is the United States, followed by the United Kingdom and Canada. The platform also has a significant presence in Australia and Germany.
Top Countries
United States
45.2%
United Kingdom
15.8%
Canada
10.5%
Australia
8.3%
Germany
5.2%
Demographic Insights: Etsy's primary user base consists of women aged 25-34. The platform appeals to a wide age range, with a significant portion aged 18-44.
Age Distribution
Gender Distribution
Etsy Socio-economic Profile
Household and Income Insights: Etsy users are mostly from households of 2-4 people with medium income levels, reflecting a customer base that values unique and often handcrafted items without being exclusively luxury-focused.
Educational and Employment Insights: Etsy's user base is largely employed full-time with University or College-level education, indicating a demographic interested in creative pursuits and potentially supplementing income.
Households Size
Income Distribution
Education Level
Employment Status
Etsy Behavioral Insights
Interest-Based Insights: Etsy users are interested in DIY projects, home decor, sustainable living, fashion, art & design, supporting small businesses, and vintage finds.
Technology and Social Media Usage: Etsy users are highly active on visual platforms like Instagram and Pinterest, with a preference for desktop and mobile devices.
Interests
Device Breakdown
Social Media Usage
Etsy Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Amazon Handmade | 60% | E-commerce, Handmade & Crafts, Mass Market |
| eBay | 25% | E-commerce, Auctions, Diverse Products |
| Shopify | 15% | E-commerce Platform, Small Business Solutions, Direct-to-Consumer |
