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Entrata is a comprehensive property management software company that provides a single, unified platform for all aspects of property management. They offer a suite of products including property management software, resident portals, online payments, revenue management, and more. Entrata aims to make property management more efficient and profitable for its clients by leveraging AI, automation, and data-driven insights.
Company : Entrata
Industry : Property TechnologyPropTechProperty Management Software
Entrata Key Value propositions
Entrata Latest news
Entrata: Property Management Software
Entrata property management software connects all of your property data and processes, allowing you to create better experiences for everyone.
Base Camp 2024 | Entrata
Join Entrata users and experts at Base Camp 2024 in Las Vegas. Access 3 days of live training, one-on-one coaching, keynote speeches, and networking events.
Entrata Privacy Policies for US
Jan 1, 2024 ... Click here for the Spanish translation of this Privacy Notice. Important to Note: Entrata provides a suite of products and services ...
Entrata Summit 2024 to Feature Celebrity Keynotes, Innovative ...
Mar 5, 2024 ... Entrata Summit 2024 to Feature Celebrity Keynotes, Innovative Change Makers and Industry Leaders. Entrata (PRNewsfoto/Entrata). News provided by.
Entrata SWOT Analysis
Strengths
Comprehensive property management platform.Strong focus on AI and automation.Positive customer reviews and industry recognition.
Weaknesses
Pricing may not be competitive for smaller companies.Potential integration challenges with existing systems.Reliance on technology could create barriers for some users.
Opportunities
Expand into international markets with growing PropTech adoption.Develop niche solutions for specific property types.Form strategic partnerships with real estate technology providers.
Threats
Competition from established PropTech companies.Rapid technological advancements requiring continuous innovation.Evolving data privacy regulations and cybersecurity threats.
Top Marketing Strategies for Entrata
Entrata User Persona
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Preferred platforms
GOALS
Frustrations
Entrata Geographic and Demographic Insights
Geographic Insights: Entrata's primary market is the United States, capturing a significant 60% of users. Canada follows with 10%, while the UK, Germany, and Australia represent emerging markets.
Top Countries
United States
60%
Canada
10%
United Kingdom
8%
Germany
7%
Australia
5%
Demographic Insights: The target audience for Entrata leans towards males aged 35-44, reflecting decision-making roles in property management.
Age Distribution
Gender Distribution
Entrata Socio-economic Profile
Household and Income Insights: Entrata's target users typically fall within the medium to high-income brackets and reside in households of 3-4 individuals.
Educational and Employment Insights: Entrata users are primarily employed full-time, with a large portion having university or college-level education, reflecting the professional nature of the industry.
Households Size
Income Distribution
Education Level
Employment Status
Entrata Behavioral Insights
Interest-Based Insights: Entrata's target audience shows strong interest in real estate, technology, business management, and finance, aligning with their property management solutions.
Technology and Social Media Usage: The audience prefers desktop devices and engages most with LinkedIn, highlighting the B2B focus, followed by Facebook and YouTube.
Interests
Device Breakdown
Social Media Usage
Entrata Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Yardi | 35.2% | Property Management, Real Estate Software, Asset Management |
| RealPage | 28.7% | Property Management, Data Analytics, Resident Services |
| AppFolio | 16.1% | Property Management, Small to Medium Businesses, Cloud-Based Software |
