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Entrata Target Audience
User Segments
Age: 52
Gender: Male
Occupation: Real Estate Investor & Portfolio Manager
Education: Master's Degree in Real Estate
Age: 45
Gender: Female
Occupation: Owner & CEO, Property Management Firm
Education: Bachelor's Degree in Business Administration
Age: 39
Gender: Male
Occupation: Asset Manager, Institutional Investor
Education: Professional Degree in Finance
David Chen
Goals
- Expand property portfolio by acquiring high-value assets in emerging markets
- Optimize operational efficiency across all properties to maximize net operating income
- Implement data-driven strategies to identify new investment opportunities and mitigate risks.
Pain Points
- Difficulty in gaining comprehensive, real-time insights across diverse property types and locations
- High operational costs due to inefficient processes and fragmented systems
- Finding reliable, skilled property managers to oversee new acquisitions effectively.
Entrata Geographic Distribution
Entrata primarily targets the North American market, particularly the US, with minor presence in select international regions. This aligns with its specialized property management focus.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users often come from mid to high-income households, reflecting professional roles in property management. Household sizes vary, but larger professional households are common.
Employment Status
Income Distribution
Education Level
Entrata Behavior Analysis
Behavior Profile
Device Breakdown
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