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Ensonhaber AŞ. Target Audience
User Segments
Age: 21
Gender: Female
Occupation: Student
Education: Associate Degree
Age: 24
Gender: Male
Occupation: Part-Time
Education: High School
Age: 28
Gender: Female
Occupation: Full-Time
Education: Bachelor's Degree
Aylin, The Tech-Savvy Student
Age: 21
Gender: Female
Occupation: Student
Education: Associate Degree
Industry: Education
Channels: InstagramTikTokYouTube
Goals
- To stay updated on the latest tech trends and gaming news
- To connect with friends and peers sharing similar interests
- To find reliable and quick information for university projects and daily news consumption.
Pain Points
- Information overload and distinguishing credible sources from fake news
- Limited access to fast and stable internet connection in certain areas
- Balancing academic responsibilities with personal time and social media engagement.
Ensonhaber AŞ. Geographic Distribution
Primarily serving Turkey, Ensonhaber.com also reaches Turkish-speaking communities in Germany and other European countries, indicating a strong diaspora focus.
Top Countries
Turkey
92.5%
Germany
2.5%
Netherlands
1.5%
France
1%
Belgium
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users tend to be in medium-income households, predominantly 3-4 person families, reflecting a broad appeal across Turkish society.
Employment Status
Income Distribution
Education Level
Ensonhaber AŞ. Behavior Analysis
Behavior Profile
Device Breakdown
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