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Hürriyet
Milliyet
Top Marketing Channels
Hürriyet
- Social Media Marketing
- Examples: Facebook posts, Instagram stories, Twitter news updates
- Campaigns: Hürriyet Gündem, Hürriyet Spor Özel, Hürriyet Yaşam Rehberi
- Content Marketing
- Examples: In-depth articles, Opinion pieces, Photo galleries
- Campaigns: Hürriyet Yazarları Serisi, Keşfet Türkiye, Ekonomi Analizleri
- SEO & SEM
- Examples: Google search ads, Bing ads, Organic search ranking for news keywords
- Campaigns: Gündem Arama Kampanyası, Haber Başlıkları SEO, Trend Konular Reklamları
Top Sales Channels
- Programmatic Advertising
- Display ads on website, Video ads, Native advertising
- Premium Haber Reklamları, Video Haber Önü Reklamları, Sponsorlu İçerik Çözümleri
- Direct Ad Sales
- Banner ads, Sponsored sections, Brand partnerships
- Marka Entegrasyon Projeleri, Özel Reklam Alanları Satışı, Tematik Reklam Paketleri
- Subscription/Premium Content (Hypothetical for news portals)
- Premium news access, Ad-free browsing, Exclusive newsletters
- Hürriyet Premium Üyelik, Aylık Haber Paketi, Okuyucu Destek Kampanyası
Ensonhaber AŞ. SWOT Analysis
Strengths
Strong brand recognition
Extensive network of journalists
Diverse content offering (news
entertainment
sports)
Weaknesses
Potential for political bias perception
High operational costs for print and digital
Relying on traditional ad revenue models
Opportunities
Expand into more niche digital content
Develop new revenue streams like e-commerce or events
Increase international reach for diaspora
Threats
Decline in print readership
Competition from digital-only news startups
Ad-blocking software impact on digital revenue
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