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Executive Summary

Industries

Non-ProfitYouth DevelopmentSocial Entrepreneurship

Major Markets

United States flagUnited States
India flagIndia
United Kingdom flagUnited Kingdom

Enactus United States Top Products

Enactus United States

Brand Positioning

Enactus United States positions itself as a catalyst for entrepreneurial leaders, empowering university students to drive social innovation and sustainable development globally through practical business application and a strong network.

Customer Sentiments

Customer sentiment appears highly positive, driven by the organization's focus on tangible impact, skill development, and networking opportunities for students, academic institutions, and business partners. Stakeholders 'buy into' the mission due to the clear alignment with personal growth, social responsibility, and future talent development.

Enactus United States Key Value Propositions

Enactus's key value proposition is providing an unparalleled experiential learning platform where students develop business skills by addressing real-world problems. This is coupled with access to a global network of academic and business leaders, fostering leadership and social impact aligned with global sustainable development goals.

Experiential Learning
Global Network
Social Impact
Leadership Development

Enactus United States SWOT Analysis

Strengths

Strong global network and established brand.

Focus on practical, hands-on learning.

Alignment with UN Sustainable Development Goals.

Weaknesses

Reliance on external funding and partnerships.

Varying project quality across university teams.

Limited direct control over student project outcomes.

Opportunities

Expand university partnerships and student reach.

Increase corporate engagement for mentorship/funding.

Leverage digital platforms for broader impact sharing.

Threats

Competition from similar youth programs.

Economic downturns impacting funding/sponsorships.

Challenges in measuring long-term student/project impact.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Enactus United States Target Audience

View Details

Geographic Insights

Enactus United States' primary focus is the US, but it operates as part of a global network with significant presence in key international markets.

Top Countries

United States flag

United States

60% market share

India flag

India

10% market share

United Kingdom flag

United Kingdom

5% market share

Canada flag

Canada

4% market share

Germany flag

Germany

3% market share

Enactus United States Audience Segments

Aspiring Student Leader

18-25 years

Male • Female

United States

University Advocate

30-65 years

Male • Female

United States

Corporate Philanthropist

35-65 years

Male • Female

United States

Individual Impact Investor

25-75 years

Male • Female

United States

Mission-Driven Professional

22-45 years

Male • Female

United States

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Enactus United States

Referral Contest

Implement a referral contest targeting student leaders, academic leaders, and business leaders. This will incentivize them to promote Enactus within their networks, expanding reach and attracting new participants and sponsors.

Learn more

Charitable Sales Contribution

Establish a program where a portion of sponsorship contributions or individual donations goes directly to a specific project. This resonates with the target audience's desire for social impact, demonstrating a tangible outcome of their support and increasing donor engagement.

Learn more

User-Generated Content (UGC)

Encourage student teams to share their project stories, impact metrics, and experiences through photos, videos, and testimonials. Showcasing this UGC across Enactus's digital channels will build credibility, foster community engagement, and attract new student participants, academic partners, and business sponsors.

Learn more

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