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Major Markets
United States
India
United KingdomSelect a competitor
Ashoka U
Net Impact
Clinton Global Initiative University (CGI U)
Top Marketing Channels
Ashoka U
- Content Marketing
- Examples: Impact Reports, Changemaker Campus Case Studies, Thought Leadership Articles
- Campaigns: Changemaker Campus Designation, Ashoka U Exchange Promotion, Social Innovation Blog Series
- Social Media Marketing
- Examples: LinkedIn (university partnerships, faculty engagement), Twitter (event promotion, news sharing), Facebook (student reach, community building)
- Campaigns: #ChangemakerU, #AshokaUExchange, 'Meet the Changemakers' Series
- Email Marketing
- Examples: Newsletter for university faculty, updates for campus leaders, event invitations
- Campaigns: Ashoka U Program Updates, Call for Changemaker Campuses, Exchange Registration Nudges
Top Sales Channels
- Direct Outreach to Universities
- Personalized pitches to university deans, presentations to university leadership, follow-up meetings with academic departments
- Changemaker Campus Application Drive, Institutional Partnership Program, Faculty Engagement Initiative
- Partnership Development
- Collaborations with higher education associations, joint initiatives with social innovation centers, strategic alliances with foundations
- Global Changemaker Education Network, Social Innovation Ecosystem Building, University Collaboration Framework
- Event Sponsorships/Exhibitions
- Booths at higher education conferences, workshops at university leadership summits, presentations at social impact forums
- Ashoka U Exchange Recruitment Booth, Campus Engagement Workshops, Thought Leadership Presentations
Enactus United States SWOT Analysis
Strengths
Strong global network of 'Changemaker Campuses'
deep expertise in social innovation education
established thought leadership in the changemaking space.
Weaknesses
Potentially high barrier to entry for universities to become 'Changemaker Campuses'
reliance on academic institutions for implementation
less direct student engagement compared to some competitors.
Opportunities
Expand reach to more universities globally
develop new programs for faculty and administrative staff
leverage digital platforms for broader dissemination of resources.
Threats
Competition from other social impact education programs
universities developing in-house social innovation initiatives
potential for 'changemaking' to become a buzzword without deep institutional commitment.
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