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The Enablement Squad Target Audience

User Segments

Age: 24

Gender: Female

Occupation: Sales Enablement Coordinator

Education: Bachelor's Degree in Business Administration

Age: 28

Gender: Male

Occupation: Learning & Development Specialist

Education: Master's Degree in Adult Education

Age: 26

Gender: Female

Occupation: Junior Tech Sales Rep

Education: Bachelor's Degree in Communications

Amelia Chen

Amelia Chen

Age: 24
Gender: Female
Occupation: Sales Enablement Coordinator
Education: Bachelor's Degree in Business Administration
Industry: Sales Enablement
Channels: LinkedInYouTubeInstagram

Goals

  • To develop foundational sales enablement skills to contribute effectively to my team's success
  • To network with experienced professionals and find a mentor who can guide my career path
  • To understand industry best practices and emerging trends to stay competitive in the job market.

Pain Points

  • Lack of structured mentorship programs within my current organization
  • Difficulty in identifying clear career progression paths within enablement
  • Limited access to practical, hands-on training for real-world enablement challenges.

The Enablement Squad Geographic Distribution

Primarily North American focused, with significant presence in the US and Canada, followed by UK, Australia, and India.

Top Countries

United States flag

United States

50%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
India flag

India

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 2-4 person households, with a strong concentration in medium to high-income brackets.

Employment Status

Income Distribution

Education Level

The Enablement Squad Behavior Analysis

Behavior Profile

Networking
Online Learning
Skill Development
Community Engagement
Information Seeking
Content Consumption
Social Media Usage
Career Growth
Problem Solving
Leadership Development
Webinars
Hackathons
Forum Participation
Job Searching
Peer Interaction
Technology Adoption
Professional Reading
Thought Leadership
Virtual Events
Mobile Device Usage

Device Breakdown

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