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Major Markets
United States
India
CanadaKey Competitors
Select a competitor
Higher Logic
Wellsky
Applied Systems
Top Marketing Channels
Higher Logic
- Content Marketing
- Examples: Blog posts, Whitepapers, Case studies
- Campaigns: Community Engagement Best Practices, Automate Your Member Journey, Driving Event Attendance with Community
- Social Media Marketing
- Examples: LinkedIn, Twitter, Facebook
- Campaigns: Higher Logic Customer Spotlights, Association Industry Trends, Engage with Your Members Online
- Webinars/Virtual Events
- Examples: Product demos, Expert panel discussions, Customer success stories
- Campaigns: Unlocking Member Engagement with Higher Logic, The Future of Association Management, Building a Thriving Online Community
Top Sales Channels
- Direct Sales
- In-person meetings, Phone calls, Email outreach
- Personalized Demo Request, Strategic Partnership Discussion, Solution Consultation for Associations
- Partnerships/Integrations
- AMS providers, Event management platforms, CRM systems
- AMS Integration Showcase, Ecosystem Partner Program, Joint Solution Offering for Member Engagement
- Conferences/Trade Shows
- Exhibition booths, Speaking engagements, Networking events
- Higher Logic at ASAE Annual Meeting, Community Platform Demos at Industry Events, Meet Our Experts at Tech Conferences
Empowered Margins Inc. SWOT Analysis
Strengths
Strong brand recognition in the association and community management space
Comprehensive suite of community and marketing automation tools
Extensive integration capabilities with various AMS.
Weaknesses
Can be perceived as a more expensive solution compared to smaller competitors
Steeper learning curve for some features
Potential for feature bloat with a wide range of offerings.
Opportunities
Expanding into new vertical markets beyond traditional associations
Developing advanced AI-driven personalization for member engagement
Leveraging growing demand for virtual community platforms.
Threats
Emergence of new
agile community platforms with niche focus
Data privacy and security concerns impacting community trust
Economic downturn impacting association budgets.
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