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Executive Summary

Elevantage Consulting provides fractional CMO services and marketing consulting to businesses that need senior-level marketing expertise without the cost of a full-time executive. Led by Loretta Davis, a seasoned marketing professional with over 20 years of experience, the company offers a range of services, from marketing strategy development to content creation, social media management, and digital marketing execution. They cater to technology-focused companies, particularly in the managed services and cybersecurity sectors.

Industries

Marketing ConsultingFractional CMOB2B Technology Marketing

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Elevantage Consulting Top Products

Brand Positioning

Customer Sentiments

Elevantage Consulting Key Value Propositions

Fractional CMO
SMB Marketing Expertise
Technology Industry Focus
Measurable Results

Elevantage Consulting SWOT Analysis

Strengths

Experienced Leadership

Niche Expertise in Technology Marketing

Client-Focused Approach

Weaknesses

Limited Geographical Reach

Dependence on Key Personnel

Potential Difficulty Scaling Rapidly

Opportunities

Expanding Service Portfolio

Developing Strategic Partnerships

Leveraging Digital Marketing for Growth

Threats

Competition from Larger Marketing Agencies

Economic Downturn Impacting Client Budgets

Evolving Client Needs and Demands

Elevantage Consulting operates in the marketing and consulting industry. They specialize in providing fractional CMO services and cater to a diverse client base within technology-related sectors. Their specialized services and listed expertise suggest a strong focus on B2B marketing within the technology domain.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Elevantage Consulting Target Audience

View Details

Geographic Insights

Elevantage Consulting's primary market is the US, with a strong focus on the Dallas-Fort Worth area. Other English-speaking countries with developed tech sectors represent smaller potential markets.

Top Countries

United States flag

United States

90% market share

Canada flag

Canada

3% market share

United Kingdom flag

United Kingdom

2% market share

Australia flag

Australia

1.5% market share

Germany flag

Germany

1% market share

Elevantage Consulting Audience Segments

Elevantage Consulting's target audience consists of small to medium-sized businesses (SMBs) that need marketing expertise but cannot afford a full-time Chief Marketing Officer (CMO). The company specifically targets companies in technology-related industries, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), cybersecurity, Information Technology, and Telecommunications.

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Elevantage Consulting

Content Marketing and Thought Leadership

Elevate Elevantage Consulting as a trusted expert in the tech industry by creating valuable content like blog posts, white papers, and webinars targeting MSPs, MSSPs, and other tech businesses. This strategy will attract potential clients seeking marketing guidance and establish Elevantage Consulting as a thought leader in the field.

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Referral Program and Partnerships

Develop a robust referral program that incentivizes existing clients to recommend Elevantage Consulting to other tech businesses. Partner with complementary businesses like IT service providers, cybersecurity firms, and technology vendors to reach a wider audience and expand their network.

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Targeted Digital Advertising and SEO

Run highly targeted digital advertising campaigns on platforms like LinkedIn and Google Ads to reach decision-makers in tech companies looking for fractional CMO services. Optimize their website and online presence for relevant keywords to improve organic search visibility and attract qualified leads.

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