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Embracing Abilities Inc. Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Pediatric Nurse
Education: Bachelor's Degree
Age: 45
Gender: Male
Occupation: High School Teacher
Education: Master's Degree
Age: 32
Gender: Female
Occupation: Social Worker
Education: Master's Degree
Sarah Chen
Age: 38
Gender: Female
Occupation: Pediatric Nurse
Education: Bachelor's Degree
Industry: Healthcare
Channels: FacebookYouTubeInstagram
Goals
- To ensure her child receives the best possible therapeutic interventions for developmental delays
- To successfully navigate the complex Indiana Medicaid Waiver system to maximize available funding for services
- To find a supportive community and resources for parents raising children with special needs.
Pain Points
- Difficulty understanding the various waiver eligibility criteria and application processes
- Limited availability of high-quality, in-home therapy providers in her area
- Feeling isolated and overwhelmed by the daily demands of caring for a child with developmental disabilities.
Embracing Abilities Inc. Geographic Distribution
Embracing Abilities Inc. is exclusively focused on providing services within Indiana, primarily serving families and individuals across the state.
Top Countries
United States
100%
Canada
0%
United Kingdom
0%
Australia
0%
Germany
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Larger households (3-6 members) and medium-income families are prevalent, utilizing waiver-funded services.
Employment Status
Income Distribution
Education Level
Embracing Abilities Inc. Behavior Analysis
Behavior Profile
Seeking support services
Navigating complexities
Seeking high-quality care
Maximizing waiver funds
Applying for waivers
Understanding service options
Completing intake forms
Value transparency
Value communication
Involving family/friends as caregivers
Searching for therapies
Seeking educational programs
Seeking social skill development
Seeking vocational skill development
Parenting resources
Special needs advocacy
Community support groups
Utilizing Facebook
Utilizing YouTube
Utilizing Instagram
Device Breakdown
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