The target audience for Ember Fund includes individual retail investors who are active in or looking to enter the cryptocurrency market. Specifically, it targets those who want to invest in diversified crypto portfolios rather than individual assets. This includes beginners who are overwhelmed by the sheer number of cryptocurrencies and the technical analysis required for informed decisions, as well as intermediate investors seeking to optimize their returns through actively managed or thematic portfolios without the extensive research burden. The platform appeals to users who appreciate a 'set it and forget it' approach, or at least a highly simplified one, to crypto investing. Geographically, given the nature of cryptocurrency and the app-based model, the target audience is global, though regulatory considerations will influence specific market penetration. They are likely mobile-first users, given the emphasis on the app experience.