Top Marketing Strategies for Elite365

Elite365 User Persona

Name:

Susan Miller

Age :

45

Gender :

Female

Occupation :

Chief Nursing Officer

Industry :

Healthcare

Education :

Master of Science in Nursing

Preferred platforms

GOALS

• Improve patient satisfaction scores by ensuring adequate and qualified nursing staff across all departments
• Reduce staff turnover rates by fostering a supportive and rewarding work environment for nurses
• Implement innovative staffing solutions to address the ongoing nursing shortage and maintain optimal staffing levels

Frustrations

• Dealing with the stress of constant understaffing and its impact on patient care
• Spending countless hours on administrative tasks related to recruitment and onboarding
• Struggling to find qualified nurses who are the right cultural fit for the organization

Name:

John Davis

Age :

52

Gender :

Male

Occupation :

HR Director

Industry :

Healthcare

Education :

Master of Human Resources Management

Preferred platforms

GOALS

• Streamline the hiring process for healthcare professionals to reduce time-to-fill and improve efficiency
• Optimize staffing budgets by negotiating competitive rates with staffing agencies and reducing overtime costs
• Ensure compliance with all relevant healthcare regulations and industry standards in the staffing process

Frustrations

• Facing challenges in attracting and retaining top healthcare talent in a competitive job market
• Managing the complexities of onboarding international nurses and ensuring compliance with visa requirements
• Dealing with the administrative burden of verifying credentials and licenses for a large pool of healthcare professionals

Name:

Maria Rodriguez

Age :

30

Gender :

Female

Occupation :

Registered Nurse

Industry :

Healthcare

Education :

Bachelor of Science in Nursing

Preferred platforms

GOALS

• Find a flexible work schedule that allows for a good work-life balance and personal commitments
• Secure a higher-paying nursing position to achieve financial stability and career growth
• Work in a positive and supportive work environment where they feel valued and respected

Frustrations

• Experiencing burnout and exhaustion from long hours and demanding work schedules
• Feeling undervalued and underpaid for their skills and contributions to patient care
• Lacking opportunities for professional development and career advancement in their current role

Elite365 Geographic and Demographic Insights

Geographic Insights: Elite365 primarily serves the US market (90%), with a minor focus on Canada and countries known for nursing talent like the Philippines and India.

Demographic Insights: Elite365's target audience is predominantly female (70%), reflecting the nursing profession. The largest age group is 45-54, aligning with experienced professionals.

Elite365 Socio-economic Profile

Household and Income Insights: The majority of the target users are from middle-income households and have 2-4 members in the family.

Educational and Employment Insights: Most target users are employed full-time, indicating a need for staffing solutions at healthcare facilities. A large majority (80%) possess a University or College degree, reflecting the required education in healthcare.

Elite365 Behavioral Insights

Interest-Based Insights: Target users show interest in healthcare management, staffing solutions, nursing trends, technology, leadership, and compliance, reflecting their roles and needs.

Technology and Social Media Usage: Users primarily use LinkedIn, Facebook, and Youtube, with a preference for desktop devices. This suggests a professional audience seeking information and networking.

Elite365 Top Competitors