Ecomm Inroads : Market and Competitor Analysis

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Ecomm Inroads is an e-commerce growth agency specializing in Amazon services. They offer full-service account management, including product listing optimization, advertising, brand management, and global expansion, aiming to accelerate sales for businesses on the Amazon platform. They also act as an exclusive Amazon wholesale buyer for certain clients.

Company : Ecomm Inroads

Industry : E-commerceAmazon MarketplaceDigital Marketing

Major Markets

United States

Canada

United Kingdom

Key Competitors

Thrive Agency

Novos

Bobsled Marketing

Ecomm Inroads Key Value propositions

Amazon Expertise

Sales Growth

Brand Management

Global Expansion

Ecomm Inroads Latest news

Ecomm Inroads- Amazon Growth Agency

Work with us to accelerate your sales on Amazon— either as your full-service account management team or your exclusive wholesale buyer.

Steven Arjonilla - Ecomm-Inroads | LinkedIn

Amazon Growth Strategist @ Ecomm-Inroads · Since 2015, I have been launching and scaling brands on Amazon, I am a co-founder and chief Amazon growth ...

Jayanth K S - Manager - Advertising - Ecomm-Inroads | LinkedIn

This may seem like the most boring part but it is the most important as well. ... Ecomm-Inroads. 2 ... new-joiners and interns in Sponsored Ads on ...

Ecomm-Inroads | LinkedIn

Ecomm-Inroads | 318 followers on LinkedIn. We are your strategic Amazon marketplace partner. Work with us to accelerate your sales on Amazon.

Ecomm Inroads SWOT Analysis

Strengths

Specialized Expertise in Amazon MarketplaceFull-service Solutions for Amazon SellersFocus on Data-Driven Strategies for Growth

Weaknesses

Relatively Unknown Brand Compared to Larger AgenciesPotential Reliance on Amazon's Platform and PoliciesLimited Information on Pricing and Subscription Models

Opportunities

Expand Service Offerings to Other E-commerce PlatformsDevelop Proprietary Technology for Amazon Seller OptimizationPartner with Complementary Businesses in the E-commerce Ecosystem

Threats

Competition from Established Digital Marketing AgenciesConstant Evolution of Amazon's Algorithms and PoliciesEconomic Downturn Impacting E-commerce Spending

Top Marketing Strategies for Ecomm Inroads

Personalized User Onboarding

This strategy helps new clients get comfortable with Ecomm Inroads' services and maximize their effectiveness. By providing personalized guidance, it ensures clients understand the platform's features and how to use them to achieve their business goals.

Enhanced Product Image Captions

This strategy increases engagement and conversion rates by using descriptive and compelling captions for product images, which helps customers understand the features and benefits of each product and makes it easier for them to decide to buy.

Leverage 'As Seen In' Media Mentions

This strategy builds trust and credibility for Ecomm Inroads, showcasing their expertise and attracting potential clients who are interested in working with a reputable agency. By leveraging media mentions, the agency can establish itself as a reliable source of Amazon expertise.

Apply these strategies to your business with just one-click at Waxwing.ai

Ecomm Inroads User Persona

Name:

John Miller

Age :

35

Gender :

Male

Occupation :

CEO & Founder

Industry :

Apparel & Fashion

Education :

MBA, Marketing

Preferred platforms

GOALS

Scale his apparel brand on Amazon to reach a wider audience and increase revenue
Achieve a 20% year-on-year growth in Amazon sales by optimizing product listings and running effective advertising campaigns
Expand his brand presence internationally through Amazon's global marketplaces to diversify revenue streams and tap into new customer bases.

Frustrations

Dealing with the constant changes in Amazon's algorithms and policies, making it challenging to maintain consistent sales
Managing inventory effectively to avoid stockouts or excess inventory, which can impact cash flow and profitability
Competing with numerous sellers, including counterfeiters, which can erode brand value and customer trust.

Name:

Sarah Chen

Age :

28

Gender :

Female

Occupation :

E-commerce Manager

Industry :

Home Goods

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Improve organic ranking for her company's home goods products on Amazon through strategic keyword research and listing optimization to drive discoverability and sales
Increase the return on ad spend (ROAS) for their Amazon advertising campaigns by identifying relevant keywords, refining targeting, and A/B testing ad creatives
Launch new product lines successfully on Amazon by conducting thorough market research, crafting compelling product listings, and implementing effective launch strategies to gain early traction and reviews.

Frustrations

Struggling to keep up with the latest trends and best practices in the ever-evolving Amazon marketplace, leading to missed opportunities
Managing multiple tasks simultaneously, including product listing updates, inventory management, customer service, and advertising campaigns, with limited resources
Analyzing and interpreting large amounts of data from various sources, such as Amazon Seller Central and advertising platforms, to make informed decisions about optimizing their Amazon strategy.

Name:

David Kim

Age :

42

Gender :

Male

Occupation :

Director of Marketing

Industry :

Electronics

Education :

Master's Degree, Digital Marketing

Preferred platforms

GOALS

Develop a comprehensive brand protection strategy on Amazon to combat counterfeit products and maintain brand reputation, ensuring customers receive authentic products
Streamline their supply chain and logistics operations for Amazon fulfillment to reduce costs, improve delivery times, and enhance customer satisfaction
Leverage Amazon's influencer marketing opportunities to reach new target audiences, drive product awareness, and generate buzz for their electronics brand.

Frustrations

Navigating the complexities of Amazon's Brand Registry process and effectively enforcing their brand's intellectual property rights
Maintaining a positive brand image and managing customer reviews effectively, addressing negative reviews promptly and professionally
Staying ahead of the competition in a crowded market by constantly innovating their product offerings, marketing strategies, and customer experience on Amazon.

Ecomm Inroads Geographic and Demographic Insights

Geographic Insights: Ecomm Inroads' primary market is the United States, followed by Canada and the United Kingdom. This suggests a strong focus on English-speaking markets with established e-commerce industries.

Top Countries

United States
55.2%
Canada
10.5%
United Kingdom
8.7%
Germany
7.9%
Japan
6.2%

Demographic Insights: Ecomm Inroads' target audience primarily falls between the ages of 25-44, with a slight preference towards males, aligning with demographics of established business owners and entrepreneurs.

Age Distribution

Gender Distribution

Ecomm Inroads Socio-economic Profile

Household and Income Insights: The target audience typically falls in the 2-4 household size range, implying established families. The income level distribution skews towards medium and high, indicating financial capability to invest in their services.

Educational and Employment Insights: Ecomm Inroads' user base is heavily dominated by business owners with university-level education, implying a focus on experienced professionals seeking to scale their businesses.

Households Size

Income Distribution

Education Level

Employment Status

Ecomm Inroads Behavioral Insights

Interest-Based Insights: The target audience shows strong interest in e-commerce, digital marketing, and business news, reflecting their commitment to growing their online businesses.

Technology and Social Media Usage: Target users prefer desktop devices, followed by Android. They are highly active on LinkedIn and Youtube, seeking professional content and tutorials.

Interests

e-commercedigital marketingonline retailentrepreneurshiptechnologybusiness newsinvestment

Device Breakdown

Social Media Usage

Ecomm Inroads Top Competitors

Competitor	Estimated market share	Top domains
Thrive Agency	25.5%	Amazon Marketing, E-commerce Growth, Brand Management
Novos	18.2%	Amazon Advertising, Product Listing Optimization, Market Analysis
Bobsled Marketing	16.3%	Amazon Strategy, Sales Channel Management, International Expansion

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