Find stats on top websites
Major Markets
United States
Germany
United KingdomKey Competitors
Select a competitor
Corsair
Thermaltake
Top Marketing Channels
Corsair
- Social Media Marketing
- Examples: Facebook, Instagram, YouTube
- Campaigns: Corsair Gaming Setup Showcase, iCUE RGB Lighting Demo, PC Build Guides
- Influencer Marketing
- Examples: Gaming streamers on Twitch, Tech reviewers on YouTube, PC modding personalities
- Campaigns: Sponsored PC Build Series, Product Unboxing & Reviews, 'Powered by Corsair' Partnerships
- Content Marketing
- Examples: Blogs, How-to guides, Product reviews
- Campaigns: The Corsair Blog: PC Building Tips, iCUE Software Tutorials, 'Ask an Expert' Series
Top Sales Channels
- E-commerce Website
- corsair.com, official online store, product pages
- Seasonal Sales Events, New Product Launches, Bundle Deals
- Retail Partnerships
- Best Buy, Micro Center, Fry's Electronics
- In-store Promotions, Holiday Sales, Exclusive Retail Bundles
- Online Retailers
- Amazon, Newegg, Overclockers UK
- Amazon Prime Day Deals, Newegg Black Friday Sales, Flash Sales
EK Water Blocks SWOT Analysis
Strengths
Strong brand recognition
Wide product portfolio (peripherals
components
systems)
Extensive distribution network
Strong marketing presence in gaming community.
Weaknesses
Premium pricing can deter budget-conscious consumers
Customer service feedback can be mixed
Innovation pace might be slower in some niche areas compared to specialized brands.
Opportunities
Expansion into console accessories
Growth in pre-built gaming PC market
Further development of their software ecosystem (iCUE)
Esports sponsorships.
Threats
Intense competition from other major hardware brands
Supply chain disruptions affecting product availability
Rapid technological shifts requiring constant R&D investment
Counterfeit products.
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