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EDISON Software Development Centre Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Head of E-commerce
Education: Master's Degree, Business Administration
Age: 38
Gender: Male
Occupation: Senior Merchandising Manager
Education: Bachelor's Degree, Marketing
Age: 35
Gender: Female
Occupation: Market Intelligence Analyst
Education: Master's Degree, Data Science
Catherine Price
Goals
- To significantly increase online sales conversion rates by optimizing pricing strategies
- To gain a decisive competitive advantage through superior market intelligence and real-time pricing adjustments
- To streamline product catalog management and ensure accurate competitor price monitoring across millions of SKUs.
Pain Points
- Difficulty in consistently monitoring and reacting to dynamic competitor pricing across numerous online platforms
- Inaccurate or incomplete competitive data leading to suboptimal pricing decisions and missed revenue opportunities
- The time-consuming and manual process of tracking product availability and price changes for a vast product catalog.
EDISON Software Development Centre Geographic Distribution
Primarily serving European markets, especially Germany and the UK, with operational base in Georgia. Focus on established and growing economies.
Top Countries
Germany
United Kingdom
Georgia
Poland
France
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from middle to high-income households, often 2-4 members, indicating business decision-makers.
Employment Status
Income Distribution
Education Level
EDISON Software Development Centre Behavior Analysis
Behavior Profile
Device Breakdown
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