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Edge Theory Labs targets athletes, fitness enthusiasts, and individuals seeking recovery and wellness solutions. This is evident from their marketing language emphasizing performance optimization, cold therapy benefits, and ease of use for both home and potentially professional settings. The availability of a commercial package further suggests they target businesses in the health and wellness industry.
The US and Canada are the top two markets with a combined market share of 75%.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The majority target users have a medium income level (50%) and live in households of 2 (35%) or 3-4 people (25%).
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