Top Marketing Strategies for East Carolina University Credit Union

East Carolina University Credit Union User Persona

Name:

Sarah Jones

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Financial Services

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Saving for a down payment on a larger home in a good school district
• Planning a family vacation and researching destinations, costs, and itineraries
• Seeking financial advice on how to invest savings to reach long-term financial goals

Frustrations

• Difficulty managing multiple financial accounts and tracking spending
• Feeling overwhelmed by the number of financial products and services available
• Not having enough time to dedicate to researching and planning financial decisions

Name:

David Lee

Age :

25

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Managing student loan debt and exploring repayment options
• Building an emergency fund and saving for a down payment on a condo
• Exploring investment opportunities to grow wealth and achieve financial independence

Frustrations

• Lack of financial literacy and understanding of complex financial products
• Feeling anxious about their financial future and the impact of student loan debt
• Finding time to research and manage personal finances while balancing a demanding job

Name:

Maria Garcia

Age :

48

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Saving for retirement and ensuring financial security
• Managing a household budget and saving for their children's college education
• Seeking ways to supplement their income and explore part-time work opportunities

Frustrations

• Difficulty saving for retirement on a teacher's salary
• Concerns about rising healthcare costs and unexpected expenses
• Feeling overwhelmed by the responsibility of managing family finances and saving for the future

East Carolina University Credit Union Geographic and Demographic Insights

Geographic Insights: The business primarily operates in the United States, with a significant majority of its users based there. Canada represents a smaller, secondary market.

Demographic Insights: The target audience consists slightly more of females, with a notable user base across all age groups, particularly between 18 and 44.

East Carolina University Credit Union Socio-economic Profile

Household and Income Insights: The target users are primarily from households of 2 or 3-4 members, with most having a medium income level, reflecting a middle-class demographic.

Educational and Employment Insights: Most users are employed full-time and have some college or university education, indicating a focus on a working and educated demographic.

East Carolina University Credit Union Behavioral Insights

Interest-Based Insights: Target users show interest in personal finance, reflecting a desire for financial products and services, alongside interests in areas like technology, home improvement, and travel.

Technology and Social Media Usage: Users prefer YouTube and Facebook, suggesting a preference for video content and social networking, while desktop and Android devices are widely used.

East Carolina University Credit Union Top Competitors