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East Carolina University Credit Union
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Company : East Carolina University Credit Union
Industry : Financial ServicesCredit UnionsBanking
East Carolina University Credit Union Key Value propositions
East Carolina University Credit Union Latest news
Eastman Credit Union
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East Carolina University: Home
Official site of East Carolina University (ECU), Greenville, NC—innovative academics, vibrant campus life, commitment to success.
S&P Global Market Intelligence Ranks ECU #1 Top Performing ...
Apr 10, 2024 ... ECU News; S&P Global Market Intelligence Ranks ECU #1 Top ... For more information about ECU, visit ecu.org. Funds are federally ...
ECU Health | Eastern NC Health Care | Find a Doctor
ECU Health is a mission-driven, 1447-bed health system serving more than 1.4 million people in 29 eastern North Carolina counties. The not-for-profit system ...
East Carolina University Credit Union SWOT Analysis
Strengths
Strong community tiesPersonalized serviceCompetitive products and rates
Weaknesses
Limited geographical reachSmaller marketing budget than banksDependence on member deposits
Opportunities
Expand digital banking servicesPartner with local businessesTarget younger demographics
Threats
Competition from larger financial institutionsEconomic downturn impacting member financesChanging interest rate environment
Top Marketing Strategies for East Carolina University Credit Union
East Carolina University Credit Union User Persona
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East Carolina University Credit Union Geographic and Demographic Insights
Geographic Insights: The business primarily operates in the United States, with a significant majority of its users based there. Canada represents a smaller, secondary market.
United States
95%
Canada
2%
United Kingdom
1%
Germany
1%
Australia
1%
Demographic Insights: The target audience consists slightly more of females, with a notable user base across all age groups, particularly between 18 and 44.
East Carolina University Credit Union Socio-economic Profile
Household and Income Insights: The target users are primarily from households of 2 or 3-4 members, with most having a medium income level, reflecting a middle-class demographic.
Educational and Employment Insights: Most users are employed full-time and have some college or university education, indicating a focus on a working and educated demographic.
East Carolina University Credit Union Behavioral Insights
Interest-Based Insights: Target users show interest in personal finance, reflecting a desire for financial products and services, alongside interests in areas like technology, home improvement, and travel.
Technology and Social Media Usage: Users prefer YouTube and Facebook, suggesting a preference for video content and social networking, while desktop and Android devices are widely used.
East Carolina University Credit Union Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Wells Fargo | 30% | Banking, Financial Services, Investing |
Bank of America | 25% | Banking, Financial Services, Investment Banking |
Chase Bank | 20% | Banking, Credit Cards, Mortgages |